Netflix increases the number of subscribers after blocking password sharing

Netflix has seen a dramatic increase in daily subscriptions in the US after kicking off its anti-sharing password strategy on May 23. The data was released by research firm Antenna on Friday (9/6).

Netflix’s initiative to monitor account password sharing seeks to generate new revenue in an increasingly competitive market and challenging economic environment. And it represents a drastic change for a platform that previously encouraged the practice, even posting on Twitter that “To love is to share a password.”

The streaming giant recorded its four-day highest user acquisition in the United States following the implementation of the new policy, according to information from Antenna.

Recent subscription growth has also surpassed levels seen during the onset of pandemic restrictions in the US in March and April 2020, the research firm reported.

Netflix’s new rules

Under the new guidelines, Netflix users have the option to add a member outside of their homes for an additional $8 per month. Or cut the courtesy to friends, under penalty of penalties on your account.

Many protested and there was a movement to cancel subscriptions, but the number of new purchases far outnumbered abandonments, with the platform counting nearly 100,000 new daily subscriptions on May 26 and 27, as reported by Antenna – that uses the information provided by third-party data collectors that accompany the receipts of online purchases, credit, debit and banking information, always with the necessary authorizations.

That development buoyed shares of the company, which rose about 3% on Friday.

Source: Terra

Amanda

I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.