Larissa Manoela mocks family struggle in ad campaign: ‘It’s my money’

Larissa Manoela mocks family struggle in ad campaign: ‘It’s my money’


The campaign takes place amid a public battle between Larissa and her parents, Silvana Taques and Gilberto Elias, over control of her assets

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The actress Larissa Manoela stars in a new commercial for the fast food chain Burger King in which he alludes to his family conflict related to financial issues. In the commercial, he announces the “Double King” promotion, which allows customers to buy two burgers for just R $ 25. But it is his punchline that attracted attention: “It’s my money!”

The campaign takes place amid a public battle between Larissa and her parents, Silvana Taques and Gilberto Elias, over control of her assets estimated at R$18 million. The actress revealed to Fantastic his dissatisfaction with his parental management of his assets, claiming that he encountered difficulties in separating from his parents in managing his career and assets. Hence the phrase “It’s my money!” serves as a powerful subtext for viewers.

“We are a brand recognized for being irreverent, cheerful and trendy. And nothing is more like us than bringing Larissa Manoela into our campaign,” said Juliana Cury, vice president of marketing and sales at ZAMP, Burger’s master franchisee. King and Popeyes in Brazil.

The campaign will begin starting this Wednesday, the 13th, on TV and digital platforms.

Mercenaries and Leeches: Larissa Manoela details the breakup with her parents
Mercenaries and Leeches: Larissa Manoela details the breakup with her parents

Source: Terra

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