Nino Ninidze, Ksenia Shipilova, Elena Krygina and other social guests became the heroes of an immersive fashion show

Fashion bloggers and stars have a new reason to dress up and go out. This time, the rules of the dress code were not pushed to their limits, but rather allowed them to show imagination and stylize the image as they wished, because the guests were offered several mood boards from which ones to choose: total denim, total black, leather and cowboy style. Such concern for the fashionable feelings of guests was demonstrated by Yulia Vasilevskaya and her brand Yuliawave as well as shoe brand Ekonika, which recently also presented its own updated concept.

The guests of this evening became partly the heroes of the immersive show themselves. There was no podium or traditional seats – models walked around the perimeter of the large hall among the spectators and took off their shoes in front of everyone, leaving their shoes on the pedestals, where the precious pairs could already be examined from closer.

The physical show was combined with a digital performance with digital avatars “copied” from real heroines who became the muses of the collection: Yulia Vasilevskaya herself, as well as Ekaterina Mukhina, Maria Abashova, Ksenia Shipilova, Ksenia Solovyeva, Daria Zolotukhina , Natalia Osman and Nino Ninidze.

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