T4F CEO apologizes for Taylor Swift concert six days after fan’s death;  watch the video

T4F CEO apologizes for Taylor Swift concert six days after fan’s death; watch the video


Serafim Abreu spoke in a video published on Thursday 23rd on Time For Fun’s social media: “We recognize that we could have taken some alternative actions,” he stated




Serafino AbreuCEO of Fun timespoke about recent events at the shows Taylor Swift in Rio de Janeiro. In the video (see above), published on the company’s social networks this Thursday the 23rd, he apologized to the people who “did not have the best possible experience”.

The statement was released six days after the death of Ana Clara Benevides and one day after the opening of the investigation by the Civil Police of Rio de Janeiro, who will investigate the producer for a possible crime involving danger to life or health.

ā€œI decided to record this video to speak directly to our consumers, partners, fans and the general public,ā€ began the entrepreneur. ā€œWe know the enormous responsibility we have when organizing an event of this size, which is why we spare no effort and resources to always follow global industry best practices to ensure comfort and safety for everyone.ā€

ā€œHowever, we faced days of extreme heat in Rio de Janeiro, with a very high and unprecedented thermal sensation,ā€ he said. ā€œYes, we recognize that we could have taken some alternative actions, in addition to all the others we have done, such as creating shaded areas in outdoor areas, modifying the times of previously scheduled shows and placing greater emphasis on allowing entry with water used and throws cups.”

“To the family of Ana Clara I want to express our most sincere feelings. I now publicly express our willingness to provide assistance in any way necessary, as we have already said directly to the family and to the lawyer representing them, on the telephone and at the office write, after the accident.”

ā€œWe understand the deep pain of this irreparable loss, we respect the family’s privacy and we once again strengthen our willingness to collaborate,ā€ he said.

The shows in Sao Paulo will follow the new positioning

Taylor Swift will perform three more performances promoted by Fun timenow in St. Paulto the Allianz Park. The shows will take place on November 24, 25 and 26 and, according to Serafim, T4F is “working to deliver an exciting and memorable night”.

“For shows at Allianz Parque we follow the new position of the authorities. Flexible water bottles are allowed, in addition to the disposable water glasses that have always been issued,” he said.

“All guidelines of the show will be widely publicized on our networks, so that everyone can have the best experience possible. Thank you very much,” he concluded.

Source: Terra

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