‘Madonna Effect’: searches for plane tickets to Rio de Janeiro grow by 317% and prices rise by 35%

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Madonna will perform for free on Copacabana beach, in the south of Rio de Janeiro, on May 4th. From the beginning of March, when rumors about the pop diva’s life in the ‘Wonderful City’ began, until the beginning of April, on average, searches for airline tickets to Rio increased by 317%. Prices also increased by around 35% in the dates close to the fair.

The information comes from a survey or Kayak, travel search engine. According to the company, searches for plane tickets to visit Rio de Janeiro between May 3 and 5 come mainly from Sao Paulo.

Check the search ranking:

• Look for trips to Rio de Janeiro between May 3 and 4

1. Sao Paulo (SP)

Average ticket price: R$728 313% increase in searches compared to 2023.

2. Brasilia (DF)

Average ticket price: R$997, 214% increase in searches compared to 2023.

3. Porto Alegre (RS)

Average ticket price: R$961 552% increase in searches compared to 2023.

4. Recife (PE)

Average ticket price: R$885 936% increase in searches compared to 2023.

5. Goiania (GO)

Average ticket price: R$1,063. 384% increase compared to 2023.

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But there are also those who want to take advantage of the May 1st holiday to travel, returning on the 5th, after the show. In these cases, the search scenario is:

1. Sao Paulo (SP)

Average ticket price: R$691 289% increase in searches compared to 2023.

2. Brasilia (DF)

Average ticket price: R$957 200% increase in searches compared to 2023.

3. Porto Alegre (RS)

Average ticket price: R$884 556% increase in searches compared to 2023.

4. Recife (PE)

Average ticket price: R$851 763% increase in searches compared to 2023.

5. Goiania (GO)

Average ticket price: R$1,025. 324% increase compared to 2023.

The show will celebrate the centenary of Itaú Unibanco and mark the singer’s return to Brazil after almost 12 years. Madonna has been to the country three times (1993, 2008 and 2012).

How much does it cost to fly to the most popular domestic and international destinations?

Source: Terra

Amanda

I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.