Deolane and Gusttavo Lima cases become watersheds

Deolane and Gusttavo Lima cases become watersheds


The world of influence has been closely following the developments of Operation Integration

html[data-range=”xlarge”] figure image img.img-d2cd147efe097741a17f5ae3e2dc221fhoep4jfd { width: 774px; height: 435px; }HTML[data-range=”large”] figure image img.img-d2cd147efe097741a17f5ae3e2dc221fhoep4jfd { width: 548px; height: 308px; }HTML[data-range=”small”] figure image img.img-d2cd147efe097741a17f5ae3e2dc221fhoep4jfd, html[data-range=”medium”] figure image img.img-d2cd147efe097741a17f5ae3e2dc221fhoep4jfd { width: 564px; height: 317px; }HTML[data-range=”small”] .article__image-embed, html[data-range=”medium”] .article__image-embed {width: 564px; margin: 0 auto 30px; }




What seemed like an exception to the rule, with the arrest of Deolane and her mother, Solange Bezerra, has actually turned into a much larger operation. The integration, which last Monday ordered the arrest of Gusttavo Lima (23 years old), has shown that there is no influencer exempt from investigations for links to gambling.

Conducted under legal secrecy, the actions have few details disclosed, but they show signs of becoming a watershed moment in the Internet entertainment industry. Long considered “authentic,” these social media celebrities cared little about public opinion, to the point of hanging out with fugitives or targets of prosecution. They bragged about million-dollar cars, expensive jewelry, and naughty trips without a care in the world of federal revenue. Worse yet: They didn’t care about the harm they might do to their followers by promoting certain companies.

Now, with the courts showing that there is finally some seriousness in this country, maybe they will start to be more careful. If one of the country’s most famous singers is not above the law, then there is at least hope for some regulation of the industry.

The column spoke with entrepreneurs in the sector and people connected to these cases. It is to be expected that Deolane and Gusttavo Lima will not be the only targets. Sponsorships, investments and partnerships with certain companies can cause some famous people to suffer the same fate. For some, however, the fact that the compatriot is very famous gives hope that everything will be resolved without other influencers ending up in prison. It remains to be seen what developments will follow.

Source: Terra

You may also like