The singer ‘skips the line’ and plays a starring role at the station, where she debuts in attraction and becomes a possible successor to Luciano Huck
From the 24th Ivete Sangalo will be part of the selected team of presenters with its own program on Sunday. ‘Pipoca da Ivete’ airs in the afternoon, at an hour not yet announced.
It will be in a seasonal pattern, as will the singer’s other weekly attraction, “The Masked Singer Brasil”, with the third edition scheduled for January 2023.
The star’s glorious moment on Globo contrasts with the seemingly endless wave of layoffs from former station hosts, who haven’t had their contract renewed.
The list includes professionals with 20, 30 years of experience. Among them, Angélica, Cissa Guimarães, André Marques and Ana Furtado. Some were on the air, others were waiting for a new project.
The rise of Ivete in the face of the departure of so many talents raises a question: why does Globo’s management prefer to bet so much on the queen of axé and give up veterans with extensive experience on TV?
The main reason is called billing. The singer is one of the strongest names in Brazilian advertising. He became a kind of Midas. Drive sales of everything advertised in commercials.
He has also starred in two, three major campaigns simultaneously for different media products. It communicates well with all levels of consumers, from the economic elite to low-income workers.
Ivete is a money magnet for Globo. Attract a queue of advertisers eager to associate their brand with their performance on television. Simplify the life of the broadcaster’s commercial department.
One of the most famous artists in the country, the singer has wide acceptance in the most diverse age groups and almost zero waste. It has become a resource for the channel to attract young people, a profile little interested in open TV and, at the same time, essential for the survival of the vehicle.
For these reasons Veveta preceded the presenters kept in Globo’s ‘refrigerator’, such as the great Fernanda Gentil, and has already been internally indicated as the probable successor of Luciano Huck in ‘Domingão’.
Its status is so great that it has won a special to commemorate its 50th anniversary in prime time in May. An honor that few celebrities have had in almost 7 decades of Globo’s existence.
Ivete’s career as a presenter began in 1998 when she covered Xuxa’s maternity leave. From 2004 to 2009 you were in charge of the special ‘Globo Station’, on Sunday afternoons.
Another highlight was as a coach on “The Voice Kids” and “The Voice Brasil”. As an actress, she has made numerous works. The best interpretation of her came in the remake of “Gabriela” (2012), as the owner of the brothel Maria Machadão.
Before going global, he already wanted to build a career in front of the cameras. “My history in music took me into the arms of television,” he said in a press release, at the launch of ‘Pipoca’. “TV has also become my home, an artistic home”.
Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
