Sabrina Sato participates in a Harvard lesson on the future of television

Sabrina Sato participated on Sunday 13, a panel held at the University of Harvard in the United States to discuss the future of television and the role of communicators in an increasingly digital world.

The meeting brought together big names on Brazilian television, such as Ana Maria Braga and Rodrigo Faro in an auditorium crowded with students, academics and professionals of the creative sector.

The debate faced the challenges and transformations faced by TV in the face of the multiplicity of screens and the rise of social networks as information and entertainment vehicles.

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With his charisma and characteristic smiles, Sabrina shared his experience in the transition from TV open to digital TV, highlighting the importance of authenticity and construction of the personal brand in an era in which the public seeks real connections.

“Today, communication goes well beyond the time of the screen. It is a question of generating identification, creating bonds and being true on different platforms,” ​​he said.

Other names that constituted the panel were the musician Carlinhos Brown, the former athlete Florevia Saraiva and the current athlete Florevia Saraiva, as well as the designer Patrícia Bonaldi.

Source: Terra