He meets the intermediation that dominates the invisible luxury market in San Paolo, serving billionaires, celebrities and the most renowned entrepreneurs in the country with absolute discretion.
In the universe of high -level properties, in which the high figures mix even greater requests, the name of Patricia Rosa circulates behind the scenes with mastery. Unlike the storage of the broker who is looking for Spotlight, he is the professional behind the millionaire negotiations who have never seen the titles. His secret is in discretion, competence and a network of trust in closed smell to serve an audience that does not want to be seen.
Patricia satisfies a specific profile: the “rich attachment”. “They are extremely informed and demanding people, they seek refinement and non -ostentation. They appreciate discretion, privacy and personalized solutions,” says the broker who lives and circulates very well in this environment.
While high standard traditional customers can prioritize the position and finishes, the exclusive exclusive requires absolute confidentiality. “The main difference is at the level of customization, confidentiality and approach requested in service,” he explains. “Often, he does not want to expose the property, requires filtered visits, confidentiality clauses and direct negotiations, with minimum intermediaries.” For this audience, an open portal announcement is a fatal error.
But how to sell a property of $ 50 million without anyone knowing it? Patricia dominates the game of off -market negotiations. “The offer is made only for qualified and trusted buyers,” reveals. It is not announced in the classified; It operates through closed networks, direct contacts and nominations.
“I avoid open portals. I use closed networks, direct contacts, my report and selected groups of investors and brokers of reliable partners who present only the property after the validation of the profile and the real purchase intention. This avoids curious and maintains the privacy of the seller”, explains Patricia.
The Ana Hickmann case and other challenges
When asked about the sale of the home of the presenter Ana Hickmann, Patricia maintains the tone that defines it, respecting confidentiality. “It is important to highlight the relationship of trust signed between the parties, always evaluating the confidentiality of the information,” he replies.
But an emblematic case that shares was the sale of a property without visiting face to face. Because of your experience, companies are much more common today, but at that time the company was for the few. “One of the most demanding activities of my career provided for the sale of a very high property property to a customer in another state, with the presentation only for images, videos and photos, there were no visits. I prepared a complete, technical and visual dossier. The agreement was completed in 1 week, with the signature of the digital contract and the payment of the payment of the bank transfer (at the moment there was no photo). Compared to the high standards that this public requires”. The buyer met the property only three months later and approved.
After the pandemic, the profile of the billionaire buyer has changed, concentrating more and more on purpose and moving away from the ostentation. “The search for the quality of life and comfort has become even more evident. Although the search for the optimization of the environments, without exaggeration of the spaces, for a more practical life. Greater attention to the common areas of businesses, with high -level leisure: gym with cutting -edge equipment, spa, etc.” Now sustainability, privacy and efficiency are worth more than empty square meters.
According to Patricia, the billionaires evaluate customized properties and prefer to have the freedom to adapt the environments according to their preferences. “To attract billionaire buyers, a property must go beyond traditional luxury. He must offer exclusivity, absolute privacy, impeccable design and potential appreciation. These customers seek something rare, differentiated and purpose.
And St. Paul, in his opinion, stands out for being a functional and safe market, unlike Miami or Rio, more focused on free time. “Unlike Rio and Miami, where the appeal can be more touristy or free time, in San Paolo many properties are purchased for high -level residential use, second urban accommodation or as a strategy of diversification of the heritage.
Tips for those who want to enter this world
For aspiring brokers, Patricia is simple: “Investing in preparation, posture and relationship – discreet luxury requires more content that I wait for”. And he also feels of care for the confidentiality of customers. “Never expose customers, properties or negotiations. Discretion creates a reputation.”
In investors, it recommends patience and advice of experts. “Search for properties with a strategic position, signed architecture and potential appreciation. And counts on an expert professional to avoid expensive errors.”
The luxury that does not need stage
While many brokers fight for likes and exposure on social networks and traditional media, Patricia Rosa shows that, in the high true standard, silence is worth more than the cry. His success is not on TV and social networks, he is in the hands of who knows that, in the world of billionaires, trust is not negotiated, it is conquered. “The language, in this context, is not to sell a property, but to communicate value in a subtle and intelligent way,” he concludes.
Source: Terra
I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.
