Datana returns to TV today without being able to use the name of the original program; understand

Datana returns to TV today without being able to use the name of the original program; understand


Second land, Redetv! Band and another institution Fight for the Datana brand


Summary




José Luiz Datana68, debut in Redetv! This Monday 9 June, unable to use the original name of the program.

The presenter was successful at the station with the Reporter citizenIn 2002. However, the brand is currently contested by three communication agencies.

As calculated Earththe brand Reporter citizen ceased to be owned by Redetv! in 2011.

In 2004, the Band He presented a request to try to record the trademark, a process that has not yet had a result.

Since October 2024, the name has followed the jurisdiction of the Celinauta Cultural Foundation, which prevents Datana and Redetv!as well as the BandTo use the name for commercial purposes.

Reporter citizen arrived at the programming of Redetv! In the middle of 2002 and remained in the air until 2005. Datana was the first presenter of the program, who, in addition to the information on the police, had the participation of the public. After dauate, Marcelo Rezende AND Gil Gomes They took control of the anchoring post.

Unable to use the brand, the Redetv! He has decided that the new presenter’s program will be called people from the people, who greatly recalls the style of the program he presented in the band, the Urgent Brazil. The new attraction airs from Monday to Friday, from 17:45 to 19:45.

Datana arrives in Redetv generating changes



José Luiz Datana stands in front of the station logo

According to Redetv! Datana’s arrival motivated the changes in the programming grid. Also from June 9, the Redetv news It will be shown from 19:55 to 20:30. The presentation will be responsible for the journalist Amanda Klein.

Another change includes the journalistic bulletins displayed during the day, which will obtain a new visual identity and will be presented by Augusto Xavier, taken from Redetv news.

Even the sports station – former occupant of the hour Deane Time – has been subjected to changes. THE Ball on the netFor example, it will be displayed from 11:30 to 12:50, keeping its current format. Already at stake they will occupy the time from 12 hours to 13 hours.

Datena arrives at Redetv! After leaving the Sbt At the beginning of May 2025.

Source: Terra

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