Discover everything on the new Virginia Fonseca shop in Northeast shopping

Digital influence Virginia Fonseca has expanded its presence in the beauty market with the opening of a new kiosk of the Wepink brand at Parque Shopping Bahia, located in Lauro de Freitas, in the Salvador metropolitan region. The inauguration was highlighted on Tuesday (17), consolidating the physical expansion of the company in Bahia’s state.

The store was installed on the L1 floor of the shopping center, considered an area of ​​great circulation. Parque Bahia shopping houses more than 190 commercial operations, including cinema, gourmet square, indoor park, sports fields and even a concert space with a capacity of five thousand people.

“The arrival of Wepink in the Salvador metropolitan region is more than a novelty: it is a close experience with a brand that has won digital Brazil,” said Lulie Najar, superintendent of the company.

Mix of products

The new kiosk offers a variety of products aimed at the public accompanying beauty trends. On the site you can find makeup articles, skin care and fragrances. Wepink products are strongly guided by Virginia’s visibility on social networks, where it accumulates millions of followers and leads high sales campaigns.

Family environment

The Parque Shopping Bahia is characterized by its family profile. In addition to the shops and attractions of leisure, the place is also suitable for pets, trying to provide comfort and accessibility to all visitors. The choice of the site reflects a brand positioning strategy, which aims to bring the Bahie audience closer to Wepink’s proposal: the beauty accessible with a strong digital presence.

Market positioning

Salvador’s initiative strengthens the planning of the brand to consolidate its performance outside the South Axis -est, expanding its physical distribution network. Previously focused on online sales, Wepink now bets on direct contact points with consumers, strengthening his visual identity and offering a more personalized purchase experience.

Source: Terra