With the closure of “Women’s Force” scheduled for the first week of July, Globo estimates that the change in record programming can have a positive impact on the rates of the public in the early evening. The Carioca station notes that the Turkish diagram, broadcast since January, had reached a weekly average between 8 and 9 points, which was reflected directly in the performance of the “Vale Tudo” remake, which currently records an average of 21.6 points. By the way, the Soap Opera 21h of Globo has only a slight advantage over its predecessor, “Mania de You”.
According to internal analyzes, Globo believes that between 2 and 3 points of the “strength of women” audiences correspond to the spectators who previously accompanied the sto -work soap at that moment. The expectation, therefore, is that with the departure of the Turkish plot of the grid from the record, this audience returns to the Carioca channel. Furthermore, the fact that “Paul, the Apostle”, of the biblical theme, occupies the place of the soap opera Turka, strengthens the forecast of the migration of the public.
To try to consolidate this recovery movement, Globo already prepares strategic changes in “Vale Tudo”. One of the main bets is the development of a new phase of the novel, which will include scenes considered with a strong dramatic charm. Among these is the long -awaited marriage of Maria de Fátima, who lived by Bella Campos, with AFONSO, played by Humberto Carrão. According to the station, the sequence in which Raquel, a character of Taís Araújo, tears his daughter’s dress should be the highlight of this phase of the plot.
Another measure foreseen to attract the public is the inclusion of unpublished characters. An example is the arrival of the son of Odete Roitman, who lived by Debora Bloch, who did not exist in the original version in the 1980s. This change in the script aims to please both spectators who follow the soap work and those who have emotional memory with a classical story for the first time.
While promoting these changes in “Vale Tudo”, Globo already works in the production of his next 21 hour soap work, “Tre Graces”, scheduled for debut in the second half of October. The plot marks the return of Aguinaldo Silva to the first time of the station, a fact that generated great expectations behind the scenes. The author is known for the works of great popular charm and Globo deposits the trust of being able to help strengthen the track audience.
The cast of “Three graces” attracts attention to the number and diversity of names. Among the confirmed there are actors such as Sophie Charlotte, thinks Paes, Murilo Well, Grazi Massafera, Romulo Estrela and Marcos Palmeira. The list also includes Arlete Salles, Barbara Reis, Alanis Guillen, Miguel Falabella and Eduardo Moscovis. According to the station’s information, the selection of talents was designed to reach different profiles of the public.
Lieving, Globo has strengthened his planning to reverse the current audience situation at 9:00 pm. The combination of promotional actions of “Vale Tudo” and the expectations around “Tre Tre” shows that the station is looking for alternatives to resume the preferences of the spectators, especially in a moment of direct competition with the record programming.
Source: Terra
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