After 13 years, the presenter resigns from SBT

After 13 years, the presenter resigns from SBT

The journalist Fernando Machado starred in an extraordinary moment on the television of Santa Catarina this Friday (4). After 13 years in advance of the SCC programs, an affiliate of SBT in Santa Catarina, the presenter announced his departure from the station live to devote himself entirely to his company, the F5 strategy, created by him in 2020.

An emotional farewell full of gratitude




Fernando Machado, journalist (photo: reproduction/sbt)

During the closure of Scc Noon, a news that commanded directly from Florianópolis, Fernando entered the audience enthusiastically with a sincere speech and gratitude.

“Guys, it was a pleasure to be with all of you. Many people have passed here in these 13 years,” he said. With this, the presenter strengthened the bond built with the public and the team for over a decade.

He also made a point of thanking those who contributed with his career: “Thanks to all those who helped me to be what I am today, who helped me, who gave me a touch, who also bears me. It is not easy to endure,” he joked, making people laugh from the team in the studio.

Commitment to journalism and mission made

It is interesting to note that Fernando Machado has become one of the most recognized names of local journalism for his strong opinions, direct interviews and constant accusation for social improvements. “I leave here with this feeling of mission accomplished, which I was able to put the SCC in a situation of relevance in journalism,” said the communicator.

In addition, he underlined that the new phase will be marked by the total dedication to his strategy and communication company, showing that the backstage of the news will now be his new field. Therefore, the decision, although difficult, is seen by it as a natural step.

New paths, same passion

Therefore, Fernando ends an important cycle on television, but brings with him the credibility obtained over the years. It is interesting to note that his departure does not mean goodbye to communication, but a reinvention of the trajectory. In this way he greets the cameras, but not the impact that his voice will continue on society.

Source: Terra

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