The band called significant changes on the Sunday evening track. The changes, which are valid from Sunday (13), were guided by the removal of the “João program” by the program. As a result, the issuer has reformulated the entire sequence of night attractions, transferring the times and including new contents.
New moment for sport and the return of humorousness
The “Final Whistle” program, presented by José Ferreira Neto, returns to the old days, at 18 hours, abandoning the previous track of 21h. The decision also occurs with the games of the Brazilian championship still underway during this period.
The issuer tries to regain the public interested in sports debates in the early evening.
Following, the “perrengue” humor resumes its traditional track, between 20h and 22h (Brazilian time). Previously transmitted between 19 and 21h, the program resumes the time occupied before the changes implemented at the beginning of the year.
Documentaries and journalism at the end of the night
Another novelty in Sunday programming is the inclusion of documentaries on animal life in the range of 10:00 (Brasilia time). The content will be displayed under the “Wild Planet” seal, with the aim of offering an educational and information alternative before journalistic planning.
Following, at 23h (Brasilia time), the traditional “free channel” remains in the air. The journalist occupies the time previously reserved for the program led by João Silva, who will soon leave his debut at the SBT.
Public strategy and internal adjustments
Movements are part of a strategic repositioning of the station, which tries to reorganize the public flow during Sunday evening. The central idea is to adapt the supply of content to the behavior of the spectators, promoting an alternation between entertainment, information and sporting debates.
According to the journalist Flávio Ricco, editorialist of the Portal Leo Dias, the income is also linked to the absence of the “João program”, whose departure has motivated a wider revaluation of the Sunday grid.
Source: Terra
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