Preta Gil was Xuxa de Marlene Mattos in the band for a few months in 2004; Remember

The singer Preta Gil had several professions during his career and the presenter was one of them. In June 2004, it was taken by the Bandeirans communication group to present a weekly program called Black box. Under the supervision of Marlene Mattos, the idea was that it was the new Xuxa of the director.

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How did Preta Gil become a presenter?

At the time, the Morumbi station, a noble neighborhood of San Paolo, was crossing a good phase. Gilberto Barros was very successful with Sabadaço and Marlene Mattos, recently sought by Globo, wanted to make some bets to improve the station scenario.

The director, who became famous for bringing Xuxa Meneghel to the celebrity, had just broken the queen of short films and had been taken by the band to make “her magic” to the Morumbi Studios. With this, he indicated the assumption of Preta Gil and also Kelly Key, who at the time presented the design The Knights of the Zodiac.

How was the debut of Preta Gil?

From the beginning, perhaps in order to reduce expectations on his debut, Preta Gil has recognized that he had no experience as a presenter. At the time he had just launched himself as a singer and was at the beginning of his artistic life.

“I try not to censor me so much so as not to block me, but not even it freed me too much for non -Screeze and the band has to eliminate the program. I am in a family station,” said Preta, in an interview with the newspaper S.Paulo FolhaAt the moment.

The premiere generated a lot of curiosity in public and, perhaps for this reason, guaranteed 5 points of the public, according to the data collected by Kantar Ibope. In the same track, before, the band used to mark 2 points, which was considered great growth.

Why was the black program canceled by Gil?

In the second projection, the program began to be criticized and recording a progressive drop in the public. The specialized print called Black box of “without content”. With this, in the following weeks, the attraction recorded 2 and 3 points, reaching 0.8 in another edition.

Due to the difficulty of the hearing, in addition to the lack of sponsor, Band has decided to stop the contract with Preta Gil. She, who was hired until 2005, was fired in November 2004, three and a half months after its debut on the small screen.

At the time, Marlene Mattos defended his choice and black. In a statement, he also said that if they had given the artist more time, he would become the Brazilian Oprah Winfrey.

“Only three months have passed. And Black was not a presenter. It is difficult to attract the way. It takes insistence, investment, learning, criticism … and in the air. For me, it is the Brazilian Oprah Winfrey,” said Marlene in an interview with State of St. Paul.

Years later, prete Gil even sporadically Tvz (MultiShow). Always on television, he made some apparitions in soap opera, such as Mutants (Record), between 2007 and 2008 and also in Now that’s what they are (Globo), in 2003.

Source: Terra

Amanda

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