Márcia Goldschmidt, one of the most popular presenters of television in the 90s and 2000, returned to bands after 15 years of absence. With tickets for channels such as Rede Mulher, SBT and TV Gazeta, he consolidated his career with programs focused on real stories and social issues.
At the SBT, its format inspired by US attractions such as Jerry Springer Show and Ricki Lake Show projected him nationally.
In 2001, he was hired by the band, where he remained until 2010. During this period, he commanded attractions such as Time of Truth, Marcia and Life Game. Since then, the communicator has lived in Portugal and has remained far from Brazilian television, refusing the previous invitations from the station due to personal and professional commitments abroad.
Confirmation of confirmation and new format
The band has officially officially officer the march participation in the new phase of the best in the afternoon, which will be reformulated after the departure of Cátia Fonseca in June. The new format will be launched in August and will propose a more popular approach.
The management of the station opted for the march to act as a commentator, since, living in Portugal, he will not be able to take a daily program in person.
The idea is that he comments on the daily facts and gives life to the life of celebrities, a role similar to what he already develops on social networks, in particular on Instagram, where he brings together millions of followers. In fact, this supposing profile was one of the factors that encouraged its training in the new cast of Vesperine.
Environment and reformulation in the band
The reformulation of the best in the afternoon will also present the permanence of Pamela Lucciola, who took the program from the departure of Fonseca and the debut of the journalist Leo Dias, recently taken by SBT.
The station believes that the presence of march will strengthen the morning of the programming, in a movement that aims to compete directly with a meeting with Patricia poet, from Globo and today, record.
Backstage and reaction on social networks
Before the official confirmation, the negotiations between the march and the bands were already ventilated by specialized editorialists. The initial investigation was issued by the Natelinha website and subsequently confirmed by the journalist Gabriel Vaquer F5.
During this period of speculation, the presenter even pronounced the voices ventilated by Matheus Baldi, an editorialist who cited the alleged behind the scenes of his presence in the band’s studies. In response, he used his social network to contest information:
“I think your sources or the voices of your head are very wrong. Since you would join the corridors of an issuer to make that person assumed? In this case, there would be so many people out of air. Do you really think that an broadcaster takes on someone just because it is out of air?”
Expectations for debut
With the new configuration of the best in the afternoon, the band bets on the experience and popularity of travel to exploit the public and renew the profile of the program.
Although the official announcement takes place by the end of the week, all the details of the return are already defined and the debut is scheduled for August, keeping the prominent presenter in the Brazilian television scenario even after years away from the small screen.
Source: Terra

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