With the intention of exploring the new possibilities of exposure to the brand on their digital channels, Internacional, this week, an agreement with Tintas Renner has officially. The partnership represents the first exclusive sponsorship for social networks signed by the club and does not include the insertion of the brand in uniform. The measure marks a strategic step to expand the monetization of colorado digital resources and diversify deliveries to commercial partners.
Tintas Renner, one of the most remembered brands of the Rio Grande Do sul Segmento, will sponsor the broadcasts made by the club in all categories – from professional categories to females and basic. In addition, the brand will also be content in the new digital editorial called “Painting of the Month”, an action that was previewed in July and promotes the interaction of fans through the monthly vote on social networks, in particular on Instagram.
The dynamics of the action consists in presenting, at the end of each month, the most beautiful objectives marked by the team. Fans choose the favorite through Stories in Stories and the winner is released on a coil with the company’s signature. According to the data presented by the club, the campaign has already reached 964,223 views and 654,919 accounts, with an involvement rate of 19.8%.
As for the new contract, the company director of the club, Alexandre Godoy, has highlighted the importance of finding creative solutions to enhance digital resources: “In our opinion, there are two important challenges for sports sponsorship: the context and the correct appreciation of digital resources. The painting of the month Renner inserts the product creatively and assertively in the daily life of Colorodos”.
From the same point of view, Paola Silveira, Tintas Renner Trade Marketing and Communication Manager, commented on the relevance of the activation for the relationship with the fans: “In all games, from the base, the female or the professional, the choice of” game painting “will be made.
The contract also includes support for the revitalization of the Gigantinho gym, the historical place of the club. Tintas Renner will be an official supplier of the paints used in the work, which will be conducted by the Inter heritage sector. The initiative tries to save the symbolic value of space with the community and fans.
In the digital field, the club has achieved significant results. Between January and May 2025, Internacional has doubled the range on the main social networks (Instagram, X, Facebook, Tiktok and YouTube), compared to the same period of 2024. Furthermore, it recorded a growth of 151% in prints and opinions and obtained an estimated return of $ 80 million on the media exhibition for sponsors for sponsor for sponsor for sponsor for sponsors.
Currently, Internacional occupies 11th place in the digital ranking of the Brazilian clubs, with 8.1 million followers in their main networks. The strategy with Renner’s paints, therefore, emerges as a valid alternative to the saturation of the uniform advertising spaces, making room for new forms of interaction and appreciation of the brand.
Source: Terra
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