Born in a small village in the hinterland of Bahia, Luva de Pedreiro started working in the fields at the age of 7 and today has millions of followers.
Iran Ferreira, 20, better known as Mason glove, has been successful on social networks not only in Brazil, but also around the world. With entertaining videos related to football, the youngster has won the favor of players, including Neymar, the star of the Brazilian team and PSG, France.
In addition, the influencer was remembered by the son of Cristiano Ronaldo, star of Manchester United, England, at a party. He still collects matches with great stars of Brazilian and international football such as Vinícius Júnior, of Real Madrid, and Mbappé, of PSG, and former players Ronaldinho Gaúcho, Ronaldo Fenôinò and Roberto Dinamite.
Born in a small village within Bahia called Quijingue, Iran is the son of farmers and has worked with his parents since he was 7 to help keep the house. It was still in his childhood that his greatest passion in his life emerged: football. However, that dream had to be put aside in order to help his father, Arivaldo Ferreira, with work in the fields.
@luvadepedreiro
On March 25, 2021, the young man publishes his first video on TikTok. The content was recorded in a small room and shows him dribbling before kicking the ball. In the first few videos, the tiktoker imitated the dribbles of Neymar, Cristiano Ronaldo and Messi, and recorded his kicks on a clay court that he played with his friends. These help the influencer from the start, by being in the recording or participating in their videos.
However, for those who think that success doesn’t have the downside, they are very wrong. In recent interviews, Luva de Pedreiro claimed to have faced criticism. In all posts, Iran received attacks on her playing style, the pitch she played and even how she spoke due to her accent. With that, it had to change the footprint of its content.
The nickname, “the boy in the mason glove”, originated from the lack of money to buy a cold pair of gloves like those used by players who play in Europe. He then needs to use his creativity.
“I bought this in a building material house, because I couldn’t afford to buy one. I thought, you know what, I’ll put my name like that so no one else will call me (pejoratively) and I solved the criticism that way, ”Iran said in a recent interview with TV Globo.
Luva de Pedreiro gained prominence on the Internet after making incredible moves with a soccer ball, goal, glove and her famous slogan: “Yeeeee! To receive! Thank God, the best in the world. ”The gestures quickly became popular with netizens.
Success in networks
Luva de Pedreiro has incredible numbers on her social media profiles. On TikTok she has 19 million followers and over 284.8 million profile likes. There are about 17.9 million followers on Instagram and just over 1 million on Twitter.
On YouTube, his channel currently has around 1.49 million subscribers. The Bahian still has a unique achievement among influencers in Brazil, being the only Brazilian (male) followed by the official Instagram account on the network.
With so much success dominating the internet, big brands want you to print their logos.
Basque passion
I had to eat the grass from here 🙏🏻 @Vasco da Gama pic.twitter.com/2WXxIxBJVj
– Mason glove (@luvadepedreiro) March 23, 2022
A feature present in his videos is his relationship with Vasco da Gama. Iran inherited, through the influence of his family, his passion for the Rio team. Always praising Hill Giant and kissing the Maltese cross, Luva de Pedreiro insists on showing her affection for the club.
In March, Luva de Pedreiro’s visit to Vasco da Gama contributed to an explosion in the club’s media. Producing content for Cruz-Maltino, his favorite team, he was responsible for posting multiple interactions in the club’s Instagram profile story. The Hill Giant even gained 500,000 followers on TikTok in just 48 hours.
Tiktoker also took the opportunity to visit the São Januário stadium, home to his favorite club.
Journey to the Champions League final
On a trip to Paris, France, the influencer participated in several events related to the 2021/22 Champions League final, held on May 28, between Liverpool and Real Madrid. There, he attended the opening ceremony actions with the famous singer Camila Cabello and attended the match. He also posed for photos with the former AC Milan player and the Brazilian national team Kaká.
During this visit, the young Bahian was at the Parque dos Príncipes stadium in the French capital. The record of this moment is the video at the PSG stadium with multiple views of Mbappé’s refurbishment and Ángel Di Maria’s farewell. According to the newspaper Le Parisien, Glova de Pedreiro had already seen more than both in just two hours.
Tributes all over the world
Brazilian players like Marcelo, Rodrygo, Neymar, Hulk and Richarlison have appeared in videos that mimic Iran. Former driver Felipe Massa and TikTok sensational content creator Khaby Lame also appeared speaking phrases from Glova de Pedreiro. Cristiano Ronaldo Jr, son of the Portuguese star, also appeared watching the videos and repeating the expressions.
International players and European club profiles have also joined the bandwagon of the “Face in the Glove of Pedreiro”. The young man collects videos posted with shirts from different clubs from the old continent, from Real Madrid, Spain, Bayern Munich and Borussia Dortmund, both from Germany.
The success made Luva de Pedreiro appear on the cover of the Spanish newspaper Marca, one of the largest sports newspapers in the world. Iran Ferreira also participated in UFC actions, interacting on video with fighter Charles of the Bronx.
Crisis with the former manager
In recent months, Luva de Pedreiro has entered the field crisis with his then manager, Allan Jesus. Since he started being run by Allan, fans started to suspect the way he was managing the young man’s career and accused him of “cheating” the young man.
After criticism from his manager, tiktoker began to appear more in the media. He participated in global programs, became a poster boy for big brands, like Amazon, and opened a clothing store, Loja do Luva.
However, in June, Iran let off steam live saying it only had fans and God. Later, it announced a hiatus in content production. Fans started trying to figure out what could happen.
In the same month, reporter Leo Dias, of the Metrópoles website, did an investigation into the influencer’s bank account and revealed that he only had R $ 7,500 in the two accounts he has. Even the simple house in which he and his family live has not been renovated.
At the time, the businessman and consulting firm working with Iran denied the allegations against them.
Partnership with Falcão
After the controversy with the former manager, Iran began to be run by Falcãoformer star of the Brazilian team and futsal world champion.
Iran now lives in a beachfront mansion in Reserva do Paiva, in the Recife metropolitan region. All expenses will be covered by Falcão’s company, F12.BET, which manages several influencers, such as Ney Silva.
Luva receives a monthly salary of R $ 100,000 and will still be entitled to 60% of the value of the new contracts. The new agreement also involves the influencer’s studies, according to the details unveiled by TV Globo.
Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
