One of the most anticipated events of the year, Farofa da Gkay did not deliver what was agreed. After three days of celebrations, which ended early this Friday (9/12), the conclusion is that the expulsion of Tirullipa for harassment was the most commented fact, making it clear that the make-out event, considered a reality show without a studio or production , did not produce the content that influencers and brands hoped to present to followers.
According to Internet users looking for behind-the-scenes gossip, Gessica Kayane’s party “has lost its essence” after closing a deal with Multishow and Globoplay. The live stream would leave guests petrified and demonstrate the difference between the Instagram version and the real thing.
“It was a kick in the foot. The party mounted on social media is completely different from a broadcast. [que o evento é] empty and bland affairs, the performers on stage give their blood and there is no audience or emotion,” said one Twitter user.
The deal with the Grupo Globo channels left out what the public likes to see, which is unusual situations and lots of lemonades. It’s this fuel that keeps shows like “Vacation with an Ex” going full steam ahead, repeating the pattern year after year.
The expulsion of the comedian Tirullipa has also undermined the image of the club, advertised with emphasis on the evil eye and now struggling with harassment.
“The event turned into such a huge riot, with so many prostitutes, that Tirullipa had no problem taking the girls’ bikinis,” said an influencer businesswoman.
To tell the truth, the public did not find all this fuzarca in “Farofa da Gkay” and the biggest proof of this was the darkroom, which historically was the pinnacle of the event. According to fans, the little room only functions “for performances” and “no one has done anything, really”.
As the event ceased to be a carnival diversion to become a ‘frog-catching contest’, with an official dispute over the biggest kisser, under-celebs remained in search of the spotlight, while some performers refused to attend.
Among those who declined the invitation to appear were presenters Ana Hickmann, Ticiane Pinheiro and Adriane Galisteu, who renounced special accommodation, transport and other privileges.
The direct competition with the 2022 World Cup was also another point that attracted attention. On the first day of “Farofa” there was a Brazil match and, obviously, the population did not give up cheering.
While the event wasn’t as exciting as last year, the numbers indicate the attraction wasn’t a complete bust.
According to preliminary data from Banca Digital, which collected 35 gossip profiles and carried out local coverage, the party had more than 300 million impressions, not counting the thousands of posts from participants over the three days of the event. Nonetheless, it had almost no repercussions on the major portals, despite the large productive investments.
Farofa has signed endorsements with major brands such as Avon, Latam, Vivara, XP Investimentos and Listerine, allowing its budget to go from last year’s R$2 million, allegedly funded by GKay itself, to the R$8 million sponsored this year ‘year. But there are those who say (editorialists) that the audience full of subtitles and the concentration of being alone on stage, doing paid shows, have dissatisfied advertisers.
For Gkay, however, the event was a great financial success, even without knowing how much he earned for signing a broadcasting contract with the Globo group.
live at the multishow was a kick in the foot for farofa
social mounted party is COMPLETELY different than a live stream
the live showed an empty and bland business, the artists on stage gave their blood and there is simply no audience or emotion
— liv may (@estranharizei) December 7, 2022
any social high school has had more orgy than that https://t.co/keyx6Vt69T
— manu from twitter (@temperancw) December 7, 2022
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Source: Terra
Amanda Larkin is a celebrity journalist at Gossipify, known for her in-depth interviews and unique perspectives on the entertainment industry. She covers celebrity news and gossip, providing readers with engaging and informative content, and understanding of the inner workings of the industry. She’s respected for keeping readers up to date with the latest trends and providing a fresh perspective on the celebrity world.
