Sleeping Giants Brasil’s campaign to demonetize Jovem Pan gained new momentum after the attempted terrorist attack in Brasilia. The arrest of Bolsonarist George Washington Oliveira Sousa shortly after fires and riots in the federal capital has heightened the repercussions of SGB complaints about companies to stop “sponsoring putsch speeches”.
Launched last Wednesday (12/21), the demonetization campaign directly appealed to broadcaster advertisers with a video showing Jovem Pan commentators advocating coup d’état acts in the US and Brazil and indicating that the victories of Presidents Joe Biden and Luiz Inácio Lula da Silva would have been an imposter.
After TIM announced that it had requested a review of the ads shown on the channel, two other companies followed suit: C6 Bank and Burger King.
In response to the campaign, C6 Bank said on Twitter that “we are already dealing with it” and Burger King thanked the “warning”. “The ad is already deactivated,” the fast food company added.
YouTube has also recently demonetized all Jovem Pan channels on its own initiative. According to the platform, the decision came after the company identified content that didn’t comply with its content policy.
In addition to Jovem Pan, YouTube has also demonetized the channel of commentator Paulo Figueiredo, nephew of dictator general João Figueiredo, who lives in the United States and has openly defended a civil war in Brazil on Jovem Pan News.
Hey C6, let’s take care of your ads and stop sponsoring coup speeches?
We received 100 comments with #DemonetizaJovemPan marking the @C6Bank?!🇧🇷 https://t.co/72MqUaOpcX
— Sleeping Giants Brazil (@slpng_giants_pt) December 26, 2022
📢 The @BurgerKingBR THE THIRD COMPANY TO REMOVE THEIR ADVERTISEMENTS FROM YOUNG PAN!
Let’s celebrate with 200 comments here with #DemonetizeJP congratulating BK on the decision?! 🇧🇷 pic.twitter.com/JxUhTE4oD5
— Sleeping Giants Brazil (@slpng_giants_pt) December 26, 2022
Last year, 5 people died after terrorists stormed the Capitol to attack the election.
Recently, Brasilia showed that we will be held hostage by a new Capitol while Jovem Pan profits from coup speeches.
Help us save our democracy, #DemonetizaJovemPan🇧🇷 pic.twitter.com/nVoakpBDdy
— Sleeping Giants Brazil (@slpng_giants_pt) December 21, 2022
Commentator Paulo Figueiredo, from Jovem Pan, defends live that the only alternative to maintaining legality is to start a “civil war”: pic.twitter.com/T9q4ugPK1V
— Rodrigo Luis Veloso (@rodrigoluisvelo) December 13, 2022
📢 BIG DAY: Extremist Paulo Figueiredo’s channel is demonetized on Youtube
On his channel, commentator Jovem Pan, who lives in the United States, has encouraged undemocratic acts and spread lies about the Brazilian electoral process pic.twitter.com/ECnqWLZwKm
— Sleeping Giants Brazil (@slpng_giants_pt) December 15, 2022
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Source: Terra
Amanda Larkin is a celebrity journalist at Gossipify, known for her in-depth interviews and unique perspectives on the entertainment industry. She covers celebrity news and gossip, providing readers with engaging and informative content, and understanding of the inner workings of the industry. She’s respected for keeping readers up to date with the latest trends and providing a fresh perspective on the celebrity world.
