Involved in the acquisition of game developer Activision Blizzard, Microsoft may be considering other investment alternatives if the purchase is not approved by economic supervisory bodies in the United States and Europe. One of the real options would be to simply buy Netflix.
The rumors surfaced after the inclusion of advertisements in basic streaming plans. Microsoft is the platform’s business partner in this foray into advertising. Also, while Netflix is focused on movies and series, the platform also has its gaming segment, which could further boost Xbox streaming.
According to the Reuters news agency, the acquisition came under the influence of CEO Satya Nadella, who has already closed previous partnerships for Microsoft’s gaming area.
“[A compra da plataforma] it would make strategic sense and would probably be easier to sell to Washington and Brussels,” he said, referring to US and EU government headquarters.
Furthermore, the acquisition of Netflix would be a way to further expand the console and PC market, as the xCloud platform has a very segmented audience.
Another fundamental element for the alleged purchase would be the participation of Brad Smith, current president of Microsoft and Xbox, on the Netflix board, which further fueled the rumors.
Through social networks, Internet users have expressed doubts about the alleged benefits of this business. “Netflix has been successful because they focus only on their product, while Microsoft wants to reach different industries and ends up neglecting most of them,” said one Twitter user.
“I’d say it’s a lifesaver [para a Netflix], because now they are doing very badly. For 2023 they will not improve their situation with the new changes,” retorted another.
According to Reuters columnist Jennifer Saba, there is still no real evidence of any talks between the companies. Meanwhile, Microsoft is likely to continue fighting to get approval to buy Activision Blizzard, which has been battling over monopoly concerns in a console maker’s merger with one of the biggest gaming content brands.
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Source: Terra
Amanda Larkin is a celebrity journalist at Gossipify, known for her in-depth interviews and unique perspectives on the entertainment industry. She covers celebrity news and gossip, providing readers with engaging and informative content, and understanding of the inner workings of the industry. She’s respected for keeping readers up to date with the latest trends and providing a fresh perspective on the celebrity world.
