Streaming service Disney+ has released the first teaser trailer for a £10million fly-on-the-wall documentary series starring Coleen Rooney and former England footballer Wayne Rooney.
The 10-part series, titled The Real Rooneys, is set to air on September 24 and gives cameras access inside the family's £20million super-mansion in Cheshire in North West England.
The show follows Wayne Rooney as he steps away from football management to swap the touchline for school runs, while television personality Coleen Rooney capitalises on the success of her stint on ITV reality show I'm A Celebrity... Get Me Out of Here!.
Their four sons, Kai, 16, Klay, 13, Kit, 10, and Cass, eight, also star in the documentary. In the opening moments of the trailer, Wayne jokes, "This is my series," to which Coleen replies, "Are you glad that I let you come on?" Wayne responds, "Oh, here we go. Get over it!" as the four boys pile onto the sofa.
Coleen adds during the teaser, "It's hectic, it's mad. Not much peace and quiet around here," before concluding, "No one knows the real Rooneys."
Inside the Rooney Family Documentary
An official synopsis for the show promises unprecedented access to the family as they navigate married life and support their eldest son Kai in his football career.
"With unprecedented access, we follow the family through the highs and lows of married life, raising four lively boys, and supporting eldest son Kai as he pursues his own footballing dream," the synopsis reads.
"Along the way come surprising personal revelations, career-defining moments, lavish celebrations and unforgettable family holidays. From their Cheshire home to the beaches of Barbados and the snowy Alps, this is Britain's most famous and private family as never seen before: warm, funny and authentic," the statement continues.
Eldest son Kai Rooney is eligible for a professional contract at Premier League club Manchester United next season after earning his first scholarship. Earlier in March, the teenage starlet signed with sports agency Triple S Sports as he took a major step forward in his youth career.
Bidding War and Production Details
Disney+ secured the rights to the show following a months-long bidding war against rival streaming platform Amazon Prime Video, ultimately winning with a £10million fee.
Sources close to the project say Coleen Rooney will be paid £5million, with the remaining money going to production company Lorton Entertainment, which previously made her documentary Coleen Rooney: The Real Wagatha Story.
An industry insider explained that intense interest from competing streaming services drove up the contract price. "It has taken months of bidding against one another. The money has gone up and up and has got to £10 million, which is way higher than was first imagined, but Coleen is very much in demand," the insider said.
The insider noted that both streaming services were aware of strong public interest in the personal lives of famous athletes, pointing to Netflix's documentary series on David Beckham. "The Beckhams documentary was the most-watched show on Netflix in the UK last year, and has racked up more than 200 million hours of viewing time globally," the source said.
The insider added: "Coleen is loved by the British public, especially since she played a blinder on I'm A Celeb. It wasn't surprising that Disney and Amazon wanted it and went head to head. It will make for compulsive viewing. It won't just feature Coleen but Wayne and their children, too. It might be expensive, but the view is that it will be worth every penny."
Contrast with Rebekah Vardy Reality Project
Coleen Rooney's major streaming deal stands in contrast to a competing reality show project involving fellow television personality Rebekah Vardy.
Coleen defeated Rebekah Vardy, wife of former Leicester City striker Jamie Vardy, in her high-profile 'Wagatha Christie' High Court libel trial in 2022, which left Vardy with a £3million legal bill.
The Mail on Sunday revealed that Rebekah Vardy has been quietly filming a pilot for a reality television series with Freeview channel W. However, industry sources indicated that television executives "were not exactly enthralled" by the initial footage.
