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Ed Westwick visits São Paulo for perfume brand launch

Gossip Girl actor Ed Westwick has visited São Paulo to launch a fragrance line, taking time to watch Formula 1 and tour local landmarks.

Ed Westwick visits São Paulo for perfume brand launch

British actor Ed Westwick has visited São Paulo to attend a launch party for United Arab Emirates fragrance brand Afnan.

The 39-year-old performer, who serves as an ambassador for the perfume company, attended the official launch event on Monday night. Ahead of his commercial duties, he spent time exploring several famous attractions across the Brazilian financial capital.

Speaking to CNN Brasil, Westwick explained that his stay in the country would be brief, much like his first trip in 2017. Despite the tight schedule, he made a point of visiting several of the most prominent cultural and sporting locations in the city.

Westwick said he visited the historic Municipal Market in central São Paulo, describing it as a celebrated local venue and calling the trip incredible. While touring the crowded market halls, he sampled a traditional mortadella sandwich, a local culinary staple, and remarked that being surrounded by people was wonderful.

On Sunday, the actor attended the Formula 1 Brazilian Grand Prix at the Interlagos circuit. Westwick told the broadcaster that a great deal of exciting activity was happening across Brazil, adding that both of his visits had lasted only a few days and that he felt the need to return to explore further.

Actor Ed Westwick pictured attending the Formula 1 Grand Prix at Interlagos on Sunday.

Regional tour across Latin America

The trip marks Westwick's second time visiting Brazil. He previously travelled to the country in 2017 to take part in a promotional campaign with the Brazilian fashion brand John John.

His current promotional schedule with Afnan extends across several other countries in the region. In addition to his stop in São Paulo, the actor's calendar with the perfume brand includes scheduled visits to Colombia, Chile, Peru and Mexico.

The United Arab Emirates perfume house specializes in luxury Middle Eastern scents and international fragrances distributed across global retail markets.

Global success with Gossip Girl

Westwick achieved worldwide fame playing the wealthy heir Chuck Bass on Gossip Girl, the hit American teen drama series broadcast between 2007 and 2012. The show followed the glamorous, turbulent lives of privileged high school students and young socialites on the Upper East Side of Manhattan.

Throughout the series, Westwick's character was involved in an on-screen romance with Blair Waldorf, portrayed by Leighton Meester. The dynamic between the scheming Chuck and ambitious Blair became the central emotional storyline of the show, earning both actors international recognition and a devoted global fanbase.

The ensemble cast of the long-running series also featured Blake Lively as Serena van der Woodsen, Penn Badgley as Dan Humphrey and Chace Crawford as Nate Archibald. More than a decade after its finale, the programme remains widely remembered for its memorable characters, high fashion and influential pop culture moments.

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