Female entrepreneurship in the fashion world: the consultant gives business advice and ideas

Female entrepreneurship in the fashion world: the consultant gives business advice and ideas


Image specialist, Jhanne Pires celebrates the growth of fashion brands among celebrities who help in the expansion of her brand “Vista-se de Si”.




The advancement of fashion within the various social classes has relied in recent years on the opening of new companies in the sector. Entrepreneurship in the economic segment is based on especially the participation of womenrepresenting about 57% of the Brazilian business community, according to data from the National Industrial Learning Service (Sebrae).

Investments in the fashion market have started to attract the interest of international celebrities such as MadonnaTom Parker, Avril Lavigne, Jay-Z, Adam Levine, and famous Brazilians AS Claudia Raia, Anna Hickman, Elianaamong other names.

For the image specialist Jhanne Pires, creator of the “Dress Yourself” method, the sector has grown in recent decades, influenced by global globalization and the advances of the digital market. According to the specialist, companies that invest in image consultancy confirm a 40% increase in turnover, motivated by the rediscovery of self-esteem by professionals and employees.

“Dress Yourself has an image consultancy methodology. The method highlights the work on the internal and external image of the professional, individual or corporate. The method has 21 phases, in which you work on emotional issues, the behavioral part which is weighed before the person’s clothes, in addition to the client’s verbal and non-verbal communication”, explains the consultant.

Female entrepreneurship in the fashion world

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Source: Terra

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