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Alina Zinnatullina on the creation of the Insight People production center

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ALin, Insight People celebrated two years. What has been done during this time?
Since the start of the project, Insight People has opened its doors in 72 regions of Russia. Now the team of the production center includes more than 1,800 bloggers, and the total coverage of their social networks is about 1.5 billion subscribers. Since we are the only ones on the market with such a regionally integrated infrastructure, we are able to implement a wide range of projects. In just 2 years – more than 15,000 advertising integrations and more than 20 social projects.

Impressive numbers. Is this the pace in all Insight People projects? And for Insight Education programs too?

At the moment, we have 18 disciplines, more than 600 hours of educational content and more than 1000 residents who have been trained – these figures can describe the work of Insight People in the field of developing the skills and competencies of residents. Unique online courses, webinars and master classes are created for bloggers to develop their skills and meet the demands of the media market.

Tell us how to become a resident of your production center? Surely you can’t just get in from the street?

In fact, everything is simpler than it might seem. You need to fill out an application on our website. Managers will study social media accounts, audience reach and engagement. The commercial department will calculate how profitable advertising in your networks will be. After that, the SMM department will get acquainted with your content, post topics, and see how our philosophy matches. If everything is in order, we contact the candidate to discuss the terms of a long-term contract.

Now the center team has more than 1800 bloggers,
and the total coverage of their social networks is about 1.5 billion subscribers

Alina, let’s remember how it was two years ago. Where did it all begin?

The idea to create Insight People was born while working on one project that required a large number of regional influencers to cover it. We literally got tired of looking for them, and then the idea was born: why don’t we collect our network of bloggers under one brand?

How did the changes in the world affect the work of the production center? Have you managed to adapt to the new realities?

Yes, we managed to adapt quickly and successfully. Our bloggers quickly expanded their priorities in choosing platforms and began to rely on domestic ones, such as VK, Yappy, RUTUBE. We can say that they flew on the wave of import substitution hype and successfully established themselves there.

What are your plans for the future?

We have many plans ahead for development and improvement, as well as increasing the total audience by several times. The main thing that we have already managed to achieve is that we have become a real center of attraction and the formation of a creative class in the regions, we have created a single information space by uniting Russian bloggers.

Source: Hellomagazine

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