In an exclusive interview with Terra, the former BBB talks about the impacts of visibility in his main area of interest
Before becoming an influencer and gaining national exposure for her participation in Big Brother Brazil, psychologist Sarah Aline already worked as a diversity and inclusion analyst. A profession that she persists in maintaining even after the end of the program. Her fame doesn’t deter her from her path and has even helped the 25-year-old’s voice have greater propagation power.
When Sarah Aline’s name appeared among those confirmed for the latest Big Brother Brazil, many wondered what a diversity and inclusion analyst did. At the time, the term was one of the most searched on the web. “I laughed at the memes that appeared saying I was analyzing the number of gays in spaces,” says the former BBB, in an exclusive interview with Terra. A quick search on LinkedIn reveals that there are more than 10,000 open positions in the country area.
Diversity is part of the reality of the population, but, according to her, it is not yet reflected in the work spaces. In a country where 55.9% of the population declares themselves black or brown, according to the 2022 census, work spaces, especially managerial positions, are still not very diversified.
As Sarah explains, the issue of diversity has only been addressed in Brazil for a short time, less than ten years, but it is vital for companies that intend to be at the forefront of innovation. “When we talk about the organizational environment, in that tone of wanting to innovate within our products, we talk about a place of construction and that people have to be different for these constructions to happen,” she defends.
A message that the 25-year-old has been trying to convey to companies for years, but it was only after the BBB exposure that she started to have her competence more recognized. “I’ve gotten the attention of these leaderships a lot more, largely because of this issue of being a more famous person,” he reveals. Watch the full interview.
Terra: What’s your life like after all this BBB hoopla?
Will be: There are many things happening at once and we adjust to this new routine. But I think now is a great time. Not only professionally, but I can already think of more possible projects by associating Sarah before Big Brother. I feel more present and ready to embrace these opportunities and possibilities.
Terra: How has your participation in the BBB impacted your professional side?
Will be: I have always worked in organizations with different types of segments. One of the things that my new life has made possible for me, and that I hadn’t thought about before going on the show, is now that I have more opportunities to talk about everything I used to do. I keep talking about the development of people, behavior, the labor market, inclusive processes and the entertainment industry is also very lacking in this. One of the things that made me very happy is realizing that it’s something I’ve built, my specialty, my professional career. They were things that I deepened, I studied, in short, I specialized. Only now, in a slightly larger place of impact. I can continue to work with people, help people, talk about people development, but now in a much wider range and with different ways of doing it, not just in the organizational process of a company. These are the major possibilities that have emerged. It gives me the feeling that I’m also doing something I’m passionate about.
Terra: You are quite active on LinkedIn. Is it a strategy?
Will be: Not that I don’t like other social networks, but the social network I identify with the most is LinkedIn. Even if it has a kind of toxic vibe. But, for me, it has always been a place where I started to grow and evolve professionally, I saw that it was a place that opened up many possibilities and opportunities for me. It’s a place to make connections. In each post I made, I connected with a person from a specific company and job. I think my love for LinkedIn as a network is due to the opportunity I had when I started moving in this social network. Even now, after I’ve left the show and don’t post as often, I didn’t want him to die.
Terra: Before joining the program, you already had an established career as a diversity analyst within companies. However, many people only discovered the existence of a role like yours after seeing you on television. Do you think your participation in the reality show has promoted this topic?
Will be: Before entering the house, I left a video that talked about the difficulties and challenges of a professional who works with diversity and encounters the greatest difficulty in the world, because he just wants to represent the Brazilian demographics in places of power. This is very difficult and tiring, and it is a very demanding social construction. I left this review of something I already knew, some shade for the market, and the result was really cool. Many companies started talking about it, and they started associating, willy-nilly, some behaviors I had planned with real situations that happen in companies, when it comes to institutional barriers for different types of people.
The diversity issue is a recent issue, it’s been more than nine years since people have actually developed things in this industry. I now feel that my work, my specialty, and my influence as a public person can actually get this talk to places and people who need assistance. Whether it’s an employee, who needs to understand what their rights are in terms of safety at work, or whether it’s a company, which would like to talk about this topic and which wants to associate itself with public figures who also talk about it They.
Terra: Do you feel you are being listened to differently?
Will be: I made a participation these days for a company, something very institutional, to talk about diversity. One of the things I noticed that has changed a lot because I was a public figure, is that before going to the program I had more difficulty accessing, in a lecture, important people to change the company strategy than it is now visibly known person . My role will increasingly be to increase the discourse and dialogue of what I believe in and with more visibility and greater opportunities for other people to get jobs, access and security in the labor market.
Terra: Can you give me an example?
Will be: Before going to the program I always trained a lot. Always talking about inclusive processes. Every time I went to do these trainings, I spoke on a leadership level, to key people within these institutions, about demographics, business, team health, to be able to bring the diversity discourse as something that the company had to face as a liability. But these leaders haven’t always had the time to listen to me. It turns out you have to beg people to join.
That changed in the first workout I gave after home. I’ve had much greater retention of focus from these leaderships, largely due to the issue of now being a more famous person. This is great because it improves the dialogue, but it’s also a criticism because my discourse remains the same, it’s the same processes, it’s the same barriers, but now we know that this visibility makes people maybe have a little more interest or want to listen.
Terra: Why is it important to have a diversity analyst? Why are companies pursuing it now?
Will be: Regardless of what your business is, the end product will always be consumed or have to go through people for it to exist. In organizations, regardless of the segment, we always talk about innovation. And this innovation is always based on what our final product needs, which is us people. And when we talk about the organizational environment, we talk about a construction site and that people have to be different for these builds to happen.
It is extremely important to talk about inclusive processes, because we end up bumping into social barriers that keep people away from opportunities and keep our business away from innovation.
Terra: You commented that this is a very new area within the enterprise market. How do you become a diversity analyst? How can we access it?
Will be: The first time I saw a vacancy with this profile I was still an intern. I didn’t even know what it was. When I joined the BBB, I laughed at the memes that surfaced saying I was analyzing the number of gays in spaces. It was more or less this node that came to my mind, because it’s a very recent area of Brazil. I became interested in the area. Knowledge production in this branch still comes from abroad. Now that we are building it in Brazil. To migrate to an Analyst, Diversity and Inclusion Assistant vacancy, you must have, of course, everything from people, HR, psychology and other areas that talk about people, HR and business. It is a great need to know the social markers of the differences we have in our society. We must recognize our society as it is.
Terra: Do you think we are moving to a better place in this regard?
Will be: I’ve always said that talking about diversity, talking about inclusive processes, requires immediate action, but has a long-term result. So, today I look and think we’ve come a long way. For this very reason, the agenda has multiple fronts, whether it’s health, technology or entertainment. This puts the responsibility on companies to actually move. I think immediate actions are already in place, but we will see a good, healthy, happy result in the long run from this responsibility.
Terra: What will your personal projects look like now?
Will be: We will continue to work a lot on my image. What made me very happy is that, after the BBB, people also associated me with Sarah, who speaks well, who has her intellectuality, her competence, manages to talk about affection, manages to talk about psychology, real life, in a very sweet way. I will continue to communicate on this. On the other hand, there are many career possibilities, such as fashion and beauty, skin care, which are things that I have always loved very much and that has never been a career possibility, like it is now. And the last aspect is, of course, Sarah speaking about inclusion and diversity.
Source: Terra
Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.
