Celebrity cheating scandals stir emotions in the public, says editor

Celebrity cheating scandals stir emotions in the public, says editor


Anderson Cavalcante criticizes the judgment and lack of empathy of those who are quick to erase artists in difficulty

On the one hand, Luísa Sonza receives a wave of solidarity for having been betrayed by Chico Moedas. On the other hand, she is the subject of questions and ridicule for her overexposure with tears on Globo’s ‘Mais Você’.

The victim is accused of victimization as her ex-boyfriend suffers deletion and a cyber attack on social media and messaging app.

Behind the computer or smartphone screen, many anonymous people rejoice in the misfortunes of Luísa and Chico, just as they did with Neymar and Bruna Biancardi, Shakira and Gerard Piqué, among other star couples. How to explain the pleasure of witnessing the suffering of celebrities?

“Celebrity scandals arouse curiosity in us when we see how far a person is capable of going based on intrinsic human judgments that we express without knowing the other party well and without practicing empathy,” says Anderson Cavalcante , CEO of Buzz Editora. He has edited works by media personalities such as fitness influencer Solange Frazão, actor Gabriel Calamari, former BBB and influencer Adriana Sant’Anna and former Globo reporter Felipe Suhre.

“We give our verdict and create our beliefs by strengthening the controversy, but based on our perception, which may no longer have any bearing on the reality initially presented. We love experiencing the intense feelings that these situations awaken in us.”

This bad habit of being “judge of the Internet court” is associated with the desire to tear celebrities off the pedestal of fame and make them people like us, that is, imperfect and subject to agony. It’s not about humanizing them, but about breaking the supposed superiority because they are famous. This forced deconstruction generates public euphoria.

“So much so that Brazil is the country where jokes have the largest audience on television. People are rooting for the person to get hurt and, therefore, laugh at the expense of this situation,” says Cavalcante.

The publishing market executive sees consumption of celebrity scandals as a dangerous escape from reality. “We must evolve as human beings, focus more and more on our own lives and have empathy when we allow ourselves to be affected by the weaknesses of others. In this way we will be able to discover similar feelings in ourselves and in those around us. We need to live a more real life.”






Source: Terra

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