András Arató, known as “Hide the Pain Harold”, went viral after posing for stock photos

One of the best known memes around the world is that of the man ‘who laughs nervously’, known on social networks as ‘Hide the pain Harold’ (Hide the pain Harold, in literal translation). Andras Aratothe 76-year-old Hungarian, is in Brazil and has shared photos of tourist attractions in the city of Sao Paulo.
On Monday the 13th he posted a video announcing the trip and, so far, he has visited the Pacaembu stadium, Ibirapuera Park, the Liberdade neighborhood and, of course, stopped for a beer in a São Paulo bar.
András became a worldwide phenomenon after posing for archival photos and going viral on social media. The unmistakable smile of the Hungarian has become a meme because it seems that he is pretending to be happy.
In an interview with the British newspaper The Guardian in 2019, the former electrical engineer said, “I thought the photos would only be used by companies and websites, but I didn’t expect memes. People superimposed text on my photos, talked about their wives leaving them, or their identity said it was gone. ” been robbed and the bank account emptied. They used my image because it looked like I was smiling in pain. “
After 40 years as an engineer, he now travels the world. In the same interview, the Hungarian said: “It’s an act: I’m ‘Hide the Pain Harold’, but I’m not a sad boy. I’m actually quite happy.”
Source: Terra

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