The success of yet another edition of the anarchic ‘Casa da Barra’ demonstrates that broadcasters need to reinvent themselves
The recent edition of the reality show ‘Casa da Barra’ had more repercussions on TikTok – a social network as important as or more important than Instagram – than ‘A Fazenda 15’ and any other television program.
The involvement of videos and live shows (some with up to 1.2 million viewers at the same time) showed Carlinhos Maia’s success in investing in the format held in his villa in Barra de São Miguel, on the coast of Alagoas.
On stage the term reality show is taken literally. With an eye on their rise as influencers, participants provide popular entertainment that people love to watch. There are no stasis and “plants” like in “Big Brother Brazil”.
This time, the highlight was the rivalry between Pônei, a young gay man with dwarfism who declares himself the “yo-yo queen”, and trans activist and PWD (person with disabilities) Leandrinha Du Art.
Free from prejudice, ‘Casa da Barra’ allows people on the margins of society to be protagonists of their own stories and make the public laugh with authentic behaviour. In fact, everyone seems happy to freely be who they are.
Encouraged by Carlinhos, the most diverse profiles of contestants have the opportunity to shine: beautiful and ugly, rich and poor, young and old, thin and fat, extroverted and shy, straight and LGBT… Never before have we seen such a great mix – and humanly rich – in a reality show.
The success of ‘Casa da Barra’ acquires even greater value if we remember that its creator and presenter does not need television or the press to carry out the project. All Carlinhos has to do is connect to social media and report what’s happening in real time.
Charismatic, the showman consolidates entrepreneurial talent and, at the same time, helps ordinary Brazilians become creators of relevant content. Just one request is enough for a person to get thousands of followers in minutes. This is power.
Obviously, part of the mainstream media, the traditional artistic class and the intellectual elite reject it because they consider it popular. There is obvious resentment towards someone so independent, successful and not acting with false modesty. Carlinhos knows that he annoys him and signals that he likes him.
With a line of sponsors, the number 1 influencer in Brazil can afford the luxury of giving away iPhones to his 10 security guards and a R$170,000 car to a producer. It is known to secretly help many people in financial difficulty.
Not bad for the child who was given up for adoption at the age of three days and ended up in the arms of a humble couple, Maria (deaf) and Virgílio. Carlinhos’ life is a tropical fairy tale.
Source: Terra
Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.
