The 77-year-old entrepreneur is known for advertising the yogurt maker and Omega 3 supplement of the company founded in the 1990s.
Entrepreneur, mother, wife and grandmother are just some of the many faces of Aracy Wolfbut it’s yours unmistakable voice that transformed her into an icon and the ‘mercantile queen of Brazil’. To the 77 years oldhas been a major presence on TV for more than two decades, announcing products on live programs on Record TV, SBT and Rede TV, as the ‘official’ voice of yogurt maker and Omega 3 food supplementboth from TopTherm.
The fame of Aracy transcended the advertising space. It is part of popular culture, with memes, stickers and imitations of the businesswoman made by famous and anonymous people circulating on social media. A personal story that mixes entrepreneurship, family and a dose of resilience to address negative criticism and mock his unique vocal timbre.
“I get imitations every day. Up to Carioca [humorista] He has already imitated me in front of me. I do not care. What I don’t like is bad stuff, but if it’s something that’s fun and good for you, I’ll send Omega 3 [um dos principais suplementos vendidos pela sua empresa] to the person and tell them to remember to show the product during registration,” he says Aracyin an interview with Earth.
The product is one of the flagships of TopThermfounded in the 90s together with her husband, Gerhard M. Wolf82 years old, and which today has around 450 employees and a 3,000 meter storage and distribution center located in Santana do Parnaíba (SP).
Grag is doing aracy top therm hahaha I hate it pic.twitter.com/LY585BDb5L
— Zona Drag (@zonadrag) December 2, 2023
Little money and flexibility
The owner of the famous voice is also an “accidental star”. The choice of Aracy to advertise the TopTherm yogurt machinein 1994, in the program Note and note, on Record TV, starring Ana Maria Bragahappened by chance.
Her husband Wolf even presented leaflets to the attraction for a month. In fact, it is the entrepreneur himself who developed the yoghurt maker, after many attempts to quickly and functionally prepare a tasty natural yoghurt for his family of six: him, his wife and their four daughters – Nara, Eliana , Luciana and Ana Cristina. . The investment has been counted.
“Everything was done with great difficulty, with little money. He did the advertising, went out and checked the orders placed on the electronic answering machine; then he made the deliveries himself”, he recalls Aracy.
The other option was to invite the couple’s eldest daughter, Christina, for the function. There he remained for a year. After having his first son, Mateus, he left his post and until nothing seemed to work Wolf “invited” his wife.
“He said to me: ‘Well, you go, I think it will work with you’. I didn’t want to go and I said: ‘It will be horrible, because I’m shy, I don’t do it.’ I liked it.” I was shaking, I was embarrassed and I exploded. . to sell. I think people saw in me a more normal person, who wasn’t a real presenter and ended up appreciating [de mim]”, He explains.
Support from Ana Maria Braga
The embarrassment in front of the cameras didn’t last long. “We quickly lose our shame,” she says, laughing. The reason is simple: the marathon of live performances and recordings was intense. “I went there every day [estúdios da Record TV para participar do Note & Anote]. In about three months I wasn’t ashamed anymore,” she recalls.
With the increase in sales, Criticism of Aracy’s voice has come from the public and, at times, from behind the TV scenes. She acknowledges having been shaken more than once. In an outburst with Anna Mariahowever, she found support and strength to address the comments.
“I received a barrage of criticism, even today there are people who say it my voice is unbearable. But every now and then I heard: ‘How can an entrepreneur advertise someone like that?’. Sometimes I would go to the record show and people would tell me that so-and-so said my voice was bad. I spoke to Anna Maria who was sad and upset by the comments. Ana got angry with me and said that anyone who exposes themselves gets criticism or praise.: ‘If you do nothing, you get nothing,'” he recalls.
She hasn’t stopped since then. And it is precisely thanks to her voice that she is recognized in the country: «Once I was silent in a shop, at the shopping centre, no one recognized me, but when the shop assistant asked for my CPF and I started talking, everyone turned away. and said “it’s the”. Aracy by TopTherm,’” he explains.
Work and grandmother Aracy
At an age when many would like to retire, Aracy Wolf remains active, recording merchandise for TV and social media. However, the routine is no longer what it was 20 years ago, not due to lack of enthusiasm, but by choice.
For decades, she explains, “she didn’t take a vacation and didn’t even have a second to think.” She now chooses to better divide her time between family and work.
Natural from President Wenceslasinterior of San Paolo, Aracy worked for three years as model in a shop in the city and then how teacher. She also held her last job in São Paulo, when she moved to the capital São Paulo in 1975, with her four daughters, to accompany her husband.
For her, working is a way to feel fulfilled. “I always say how It is important that we feel fulfilled, that women produce, work. It is also very important for the relationship. My advice to anyone who wants to start a business is to not wait for something to fall from the sky. Go out to fight. I read a message the other day that said, ‘the harder I work, the luckier I realize I am’ and I agree with that.”
Of all the functions that Aracy already played, guarantees that his favorite is maternity. “I am the most loving mother and grandmother on Earth.” She is the mother of four daughters and grandmother of seven grandchildren – the eldest is 29 and the youngest 11 -, she explains that she is “truly in love with her husband, daughters, grandchildren and sons-in-law”.
“Aracy now feels immense joy every night when I go to sleep and think about how well and healthy everyone is,” she adds.
From the goods to the Sapucaí?
Some years ago, Aracy Wolf he revealed in an interview that he has not yet achieved a “big dream” in his life. And what was the wish? Parade in a samba school. When the journalist asks her if she has already implemented her dream of her, she laughs and explains that she has already changed her mind. “I didn’t parade. But last year a samba school invited me to be rewarded. When I saw the amount I would have to pay, I changed my mind”, she explains.
She continues to enjoy Carnival, but as her Instagram profile already indicates, with over 115 thousand followers, what she really wants is to continue traveling with her family to “get to know the world” and, who knows, finally visit Japan.
At 77 years old, Aracy guarantees that he has a lot of energy and, if it depends on ‘family genetics’, he will certainly travel for many years. “I come from a long-lived family, my mother is 96 and my grandfather is 104. They all live to be over 90,” she celebrates.
Source: Terra
Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.
