Ted Sarandos, Netflix co-CEO and chief content officer, confirmed that the streaming service is in talks with partners to include advertisements on the platform.
The statement was released during a panel at the Cannes Lions conference, where he was also named Entertainment Person of the Year.
In April, the company released a negative financial report, informing the market of the loss of 200,000 subscribers in the first quarter of the year.
At the time, Netflix offered the market two alternatives to reverse the situation: charge for password sharing and offer a cheaper subscription alternative, offset by viewing commercials.
As for the announcements, Sarandos said Netflix has initiated conversations with “every” possible partner, adding that “everyone has different solutions.”
He confirmed that the company met with Google, NBCUniversal, and Roku to discuss potential sales and ad marketing partnerships. Sarandos also spoke of recent rumors that indicated the possibility of Netflix acquiring Roku and denied this hypothesis. “I don’t know where it came from,” he said.
The plan, he revealed, is to create “a very affordable entrance into the [publicitário], which we will build and reiterate to make Netflix a destination for users. What we do first does not represent what the product will ultimately be. Start light, keep it simple and repeat quickly. “
Finally, Sarandos pointed out that the content remains the “king” on the platform. “The great thing about content is that people have a direct relationship with it. Your favorite show is very valuable to you, [então] being good at making your favorite show is very important. We have 20 genres of content, and the average viewer watches six each month. That’s a lot of content [mas] it’s not all for you. It’s not about volume, it’s about variety. “