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Luciana Gimenez is the victim of a virtual crime: find out what legal measures the presenter should take after an AI-based scam

Luciana Gimenez is the victim of a virtual crime: find out what legal measures the presenter should take after an AI-based scam


In conversation with Purepeople, Dr. Victor Hugo Guerra explains the legal measures that can be taken to protect the image of the presenter and the damaged consumers.




Luciana Gimenez became target of a virtual scam involving the use of deepfakesa technology that allows the creation of extremely realistic fake videos. The presenter recently filed a complaint with the police after discovering that her image and voice were being used in a video, without her consent, to promote discounts on luxury brand products. Prada.

The scam was perpetrated via an Instagram account called “Brazil Exit“, which used the manipulated video to lure victims. Luciana, who has no connection to the profile or the products advertised, has already contacted her legal team to take appropriate measures and try to resolve the situation with Meta, the company responsible for Instagram.

The lawyer reveals the main measures that the victim should take

To better understand the legal implications of this case, we spoke to the attorney Doctor Victor Hugo Guerrawho explained that the first step for any victim of a scam like this is to collect digital evidence.

“The victim must register the digital evidence through a registry called verifact, which guarantees the integrity of the evidence and its validity before justice,” the lawyer explained. From there, it is necessary to formalize what happened through a notitia criminis, which allows the case to be monitored in greater detail and with robust evidence. If you prefer, you can also opt for the complaint itself.

“I suggest the notitia criminis, because through this legal instrument one can tra…

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Source: Terra

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