Susan Sena received an email from Luiza magazine that contained racist terms; the customer decides to report the retail company
Susan Senaa cook who reported being the victim of racial insults opened her heart about a case of discrimination she recently experienced. In an interview with Leo Dias portalcommented that he filed a complaint after receiving an automated email from Magazine Luiza with a shocking racial slur.
“I simply couldn’t believe that, in 2025, a company the size of Magazine Luiza could commit a racial crime against a customer. I was so shocked that I even took off and put on my glasses, hoping that what was written could change”he vented.
Susan’s impact on email viewing
Susanna He said that when he read the message, he was in shock and tried to confirm what was happening. “I left the app, went in, refreshed the page, you know? I zoomed in to see if it was the same thing I was reading. I looked at the email, if it was the same email that was written there, Susan. If it was the same email that was written there, monkey. You don’t expect this to happen, you don’t know what to think, you don’t think I spent about 10, 15 minutes trying to believe what I was seeing.”reported.
The email was received shortly after the facial recognition in the store application, which, according to Susannaclarified the discriminatory content of the message. “I felt it was my duty to show the world that the store’s attitude was criminal and that I am a victim of this situation… I am fully aware that I must not remain silent.”
How did Magazine Luiza handle the case?
Regarding the support received, Susanna declared dissatisfaction with the company’s position. According to her, two employees advised that the recording made in 2011 already contained the offensive term and that an investigation would be conducted. However, the IT team encountered difficulties in identifying the person responsible due to the time that had elapsed.
The situation became even more contradictory when, after the fallout from the case, the company published a note stating that the registration had been made online in 2011, deviating from the information previously provided.
Source: Terra
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