Datana would like to get his brand on the channel, but SBT would not be willing to change his programming to accept his requirements
José Luiz DatanaTHE DatanaHe recently joined SBT and this change has Buzz and generated disputes Behind the scenes of the station. Known for his surprising and firm performance in the band, the journalist now faces an environment very different from what he is used to and, for this reason, would be “losing his hand”.
According to the information of the editorialist Fábia Oliveira, from Metrópoles, the transition from Datana to SBT seems to have found some obstacles, such as when He was unable to cover the plane crash in San Paolo.
Unlike the band, in which Datana had significant autonomy, her decisions do not have the same impact, influencing the internal dynamics and the way it is positioned within the SBT journalism team.
Several factors are at stake In the adaptation of Datana to SBT. While in the band the journalistic attention was more intense, the SBT traditionally concentrates more on entertainment. In addition, his rigorous and direct approach, already known by his previous trajectory, has found resistance to the Abravanel family station.
The voices indicate that Datena would have requested changes in the team, results that have not materialized, which reveals that its influence on the new house is very limited.
The publication of the editorialist also declared: “According to sources, the journalist even resigned by some people of the team, but, unlike what happened in his old home, he did not have his requests attenuated …
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Source: Terra
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