Lara Da Silva, one of the people involved in the famous meme, went to court after bullying; Viral video 10 years ago on social networks
Ten years after the famous viral video on social networks, the meme “It’s over, Jessica?” It continues to be remembered by thousands of Brazilians. What not everyone knows is that the case ended up in court after Lara da SilvaOne of the girls involved in the struggle in front of the school, becoming a victim of constant bullying.
What happened?
In November 2015, Lara In the end she was involved in a confusion while leaving the school, located in Alto Jequitibá, Minas Gerais. In the registers that are viral on social networks, 12 of 12 years seems to exchange physical attacks with another girl. Until, at a certain point, he gets up from the floor and says: “It’s over, Jessica?”. At the time, the situation produced a series of satires and memes, but in the end it negatively influenced the life of Lara forever.
What were the consequences?
In an interview with BBC News, Lara He revealed that he had finished depression after becoming a target of bullying. Subsequently, he had to abandon his studies and undergo psychiatric treatments. “It’s something I haven’t fully accepted yet. If I stop to think so much, it’s bad. It’s not something I like, but it’s something that happened, there is no way back.”he said.
Years later, the case ended up in court. Lara AND JessicaThe two girls involved in the video opened legal actions against television stations and platforms that have reverberated images, such as Google and Facebook. Both ask to exclude the images and require compensation for moral and material damage.
Exhibition without consent
This is one of the episodes that has become a strong example of the risks of online exposure without consent, being even more serious when involving minors. Felipe Salvatorefounder of MyhoodStartup specialized in viral videos and content generated by users, underlines the importance of controlling in advertising these videos.
“Many times we can fall into the trap of thought that something is legal only because it is common. The use of third -party images and intellectual properties is often happening in the digital environment, but its effects are still underestimated. For example, the dissipation of a minor video without the permission of a tutor can configure a violation of the statute of children and teenagers, of the civil brain of the Internet.He explained.
“The republications, especially from portals of news and aggregate pages of content, are a common practice, but these business models benefit from the attention and commitment that these posts generate. When the goal is commercial, the violation becomes even more serious, clearly the need for a license – a document formalizes the authorization of distributing images and intellectual properties of third parties. In addition to having serious consequences, as a wool, These brought, these brought, these brought, these brought, these brought, these, these brought, these brought, these brought, these, these brought.“Completed the expert.
Source: Terra

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