João Ricardo Mendes, 44, was CEO of “Hurb” and accumulates many disputes in professional life
Summary
João Ricardo Mendes, ex Hurb, had to face disputes involving curses for customers, accusations of racial injuries and damage to the company, which culminated in layoffs and investigations. He is a majority shareholder of the company, whose crisis began during the pandemic.
The repercussion of a video from 2022, and returned to Viraliise in the last few days, when the son of Luana Piovani with Pedro Scooby appears with a Stormtrooper mask, the character of “Star Wars”, “Fleeing” of an adult with a “flames”, in a kind of play of Pega, generated curiosity of the life of João Mendes, 44.
The businessman, who recently declared that today he finds problems in the “joke” who performed with the son of his friends, began to undertake at 18, in Pepê Beach, Barra, West Zone of Rio.
Following, in 2011, he bet on collective purchases and founded the Urban Hotel, which soon became Hurb. During the Covid-19 pandemic, however, the company went into crisis and had difficulty honoring the signed contracts. According to the newspaper or globe, the businessman thought only of the sale, not like honoring the packages “.
He resigned from the CEO in 2023, with the growth of the crisis. In the same year, he surprised customers in a WhatsApp group in which people complained about the platform. “Bundan” and “delayed” were some of the insults promoted by João to customers, as well as the threat of data losses.
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In 2024, the entrepreneur was the subject of an investigation by the civil police from the denunciation of an employee who accused him of racial injuries, threat of physical violence, humiliation and slander. Already in 2025, the company rejected about 200 employees, claiming a “slimmer and efficient corporate strategy”, even if it is outside the company as CEO, Mendes is still a majority of Hurb.
Recently, Senacon (national consumer secretariat) has accused of having damaged the company, due to the delay in signing a document and that the fact caused the fact that “Hurb should shoot from 500 to 600 people”.
Source: Terra
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