Among the complaints of abuse and rituals with mystical outlines, the Cocoa Show CEO sent a letter to Franchisee asking not to be transported by “voices”. Read in full:
Among the greatest reputation crisis in the history of Cocoa Showthe founder and CEO of the company, Alexandre Tadeu Da Costasent a letter to the affiliates last Tuesday (3), On the same day he appeared in the “MasterChef Brasil” program. The document, issued internally, was an attempt to contain the Impacts of the complaints that have placed the organizational culture of the largest goal of fine chocolates in the country under intense pressure.
The crisis has shaken the brand with complaints and investigations
The content of Alê Costa’s letter emerged in a particularly sensitive moment. Since Portal Metrópoles published, the previous week, a series of complaints involving the cocoa show, the brand has faced serious accusations of bullying, fapthobia, homophobia, a prohibition of pregnancy between collaborators and impositions to franchisee.
The reports of former employees and current commercial partners have also described a corporate environment marked with abusive practices and by the creation of an alleged ritual, appointed as a meeting with mystical and symbolic contours.
According to the complaints, this ritual included elements such as the incentive to tattoo the word “attitude”, the CEO meetings with candles, guidelines for employees to dress white and walk barefoot in a circle to the sound of the corners. Those who have refused to participate, affirm relationships, would suffer internal reprisals such as isolation and dismissal.
The case has gained even more visibility after the execution of the profiles on social networks, …
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Source: Terra
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