In an attempt to attract public looks to their new bet in the early evening, SBT bets on a bold and stuffed campaign. In outdoor and LED panels scattered throughout the demanding points of San Paolo, the station printed the phrase: “The soap work that will kill Odete Roitman”, in reference directly to the iconic villain of Vale Tudo, a plot that is successfully repressed by Rede Globo. Therefore, the Silvio Santos channel has turned on a new spark in the historic rivalry among the broadcasters.
The visual impact did not reflect the public
Despite creative and provocative marketing, the consolidated data of Kantar Ibope Media show that the repercussion has not translated into public. The debut of the daughters of Mrs. Garcia, broadcast on Monday (7), marked only 3.1 points on average and 4.7% altitude in Greater San Paolo. Therefore, the new soap opera was well behind Vale Tudo, which reached 25.2 points and the 39.5%share, in the lead with leisure.
It is noteworthy that the record has still taken second place, with 7.4 points, leaving SBT in third position. As a result, the attempt to have an impact on the public with the symbolic death of Odete Roitman has ended up not having any expected effect.
Classic plot with hints to the Latin drama
Produced by Televisaunivision, the plot is an adaptation of the Turkish soap opera Fazilet Hanim Ve Kizlarí. The plot follows Ophelia Garcia, an ambitious mother who projects her wishes for the social ascension in her youngest daughter, while constantly in conflict with the eldest son Valéria, responsible for supporting the house.
In addition, the story gets new layers when Ophelia becomes a leaders’ housekeeper. There, Sea is involved with Arturo, but it is Valeria who conquers the heart of the heir and also attracts his brother Nicolás. In this way, the plot mixes romanticism, betrayals and family rivalries, in a melodrama with all the traditional ingredients of the genre.
Chaves also passed the new soap opera on Share
It is worth highlighting symbolic data: Chaves, transmitted at 13:15, reached 3.0 points and a share of 7.3%, exceeding the soap opera in the participation index. This is because the humorous classic follows in the taste of the public. Therefore, the modest debut of the daughters of Mrs. Garcia shows that, even with audacity and creativity, there is still a long way to regain relevance in the early evening. In this way, SBT will have to rethink the strategies to transform this game.
Source: Terra
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