The partnership between Lionel Messi and Stanley began at the end of 2024, when the brand announced a long -term collaboration with the Argentine player. Since then, the commercial bond has evolved and has led to the launch of two personalized thermal collections. The proposal joins the trajectory of the athlete with the brand’s values and the functional design, strengthening the emotional connection between Messi, Argentine culture and articles focused on the hydration and consumption of companions.
In the first phase, launched in December 2024, the products brought the “goat” registration – reference to the “largest of all time” expression – and the player’s logo. The line included glasses, thermal bottles and pumpkins for the partner, highlighting the pink tone as aesthetic and commercial differential.
Currently, Stanley has published the second phase of collaboration with Messi, bringing a new line with the launch scheduled for Monday (22 July), at 13:00 GMT. The products arrive with a predominant blue color, inspired by the Argentine flag, and show the “M” symbol and the number “10”, traditionally used by Messi in the selection of its country.
The elements of the collection include Quencher, the thermal jug, the opaque bottle, the thermal pumpkin and a aerolight transmission straw model. Prices range from $ 222 to $ 529. The products will be available in Stanley’s official e-commerce and also in selected physical stores in Brazil, including the units of the centaur chain.
According to the global president of Stanley, Matt Navarro, the goal of the new phase is to strengthen the brand’s relationship with sport and consumers who appreciate performance and the purpose. “With the second edition of the Messi partnership x Stanley 1913, we continue to expand the limits of what the performance hydration products can mean, with the athletes who increase the brand.”
Messi underlined the emotional connection with Stanley and the care of the collection proposal. “The vibrant blue color was inspired by the colors of my country, in Argentina, and represents the passion and accuracy that I try to get involved. Stanley 1913 is part of my routine, especially for the partner, and together we create something that talks about the connection.”
The release of the campaign has images of the products set during an amateur football match, recorded in “Blue Hour”, the moment of the day when the sky takes a bluish tone. This choice strengthens the aesthetic of the collection and the connection with the visual identity of the launch.
Source: Terra
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