The 2025 digital news report underlines that regional journalism remains essential to inform and connect the communities
THE 2025 digital news report, from the Reuters InstituteIt reveals that local journalism continues to play an essential role for communities around the world, even in the face of the progress of digital platforms. The study shows that users resort to social networks and search engines for practical information such as services, commercial activities and the community, but continue to enhance regional vehicles in the coverage of local policies, live events and exclusive news.
According to research, digital platforms have exceeded traditional vehicles on local purchase and sale research, strengthening the loss of traditional media space in practical areas. However, the document underlines that local journalism maintains a competitive differential by offering rigorous investigations on issues of public interest, which hardly find the same depth in social networks or in digital classified applications.
Changes in news consumption
In recent years, public behavior in relation to the news has changed structurally. Second The guardianThe Reuters report also showed that in 2025 access to social media information exceeded television in the United States for the first time. This trend reflects a global migration of the consumption of news to rapid distribution platforms, in particular among the youngest, as underlined the preventd. According to the document, the influence of digital content and influencer creators is increasing, however, are often mentioned as the main sources of disinformationnext to the political actors. Given this context, also with the change generated by the dissemination of social networks, the Digital news report 2025, As highlighted by the Medicallks websiteIt shows that trust in news remains stable, about 40% all over the world.
How local media can be strengthened
The Reuters Institute report suggests that, to remain pertinent, local media adopt faceted strategies:
- Invest in signature models and community programs to strengthen bonds with the public;
- Diversify sources of revenue, explore premium newsletters, paid events and partnerships;
- Renovation of editorial offices, allowing teams to produce multiplatform content and use technologies that optimize production and distribution;
- Focus on the relevant local coverage, in line with the needs of the community;
- Use emerging technologies, such as artificial intelligence and automation, for personalization and efficiency;
- Strengthen the trust of the public through editorial transparency, the rigorous verification of the facts and the continuous commitment.
Example of the relevance of local news
An example of how the relevance of local journalism remains evident is the very way of large platforms give priority to this type of content. Google News and Google Discovery They use geographical indications to view materials based on the user’s position, strengthening the importance of regionalized journalistic production in the digital ecosystem.
The case of Conecta SC
In Brazil, initiatives such as the CONECTA SC portal Illustrate the growing importance of local media. Based in the Greater Florianópolis, the portal is dedicated to the coverage of the main News of Santa CatarinaIn addition to covering the state and national guidelines of interest for Santa Catarina.
As explained by Francine Canto, editor -in -chief of the portal: “betting on the sum between regional journalism and professional journalismThe vehicle strengthens trust and proximity to the public, aligning itself with the trend underlined by the relationship. “
Local journalism: indispensable and strategic
The 2025 digital news report shows that local journalism remains indispensable in the middle of a fragmented scenario and dominated by algorithms. By combining the creation of relevant content, interesting digital formats and direct distribution strategies, regional vehicles can not only resist the competition of the platforms, but also reaffirm their role of reliable sources of information and community cohesion agents.
Website: https://conectastc.com.br/
Source: Terra
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