Bia Lula says that President Janja’s wife helps to protect her image and suffers from criticism motivated by machismo.
Maria Beatriz da Silva Sato Rosathe community known as Bia Lula and the oldest nephew of the President Luiz Inácio Lula da Silvacommented on the role of Rosângela da SilvaA JanjaLike the First Lady of Brazil. In an interview with the Metropolis This Tuesday (19), Bia He said that the stepmother is the goal of unjust judgments and stressed that it does not correspond to the traditional First Lady model.
Second Bia, Janja plays an active role and close to the president’s work, which generates discomfort in some sectors. “It’s not a typical First Lady. He wants to get his hands dirty, like to work and has a trajectory linked to the social area. Many people do not understand it and end up distorting his image. Furthermore, he compares with Michelle Bolsonaro, something completely useless.”He said.
The grandson of Lula evaluated that part of the criticisms that Janja It receives the origin in structural machismo. “I am sure that Machism is the great X of the matter. There is still a friendly fire, which always appears behind the scenes. Often they blame her because they cannot be closer to my grandfather. But in a certain sense, it also helps to protect her image, preventing useless clothing.“He added.
How does Janja help in the president’s communication?
Bia Also underlined the importance of Janja In the communication strategy of Lula. For her, the videos recorded by the First Lady in the most intimate moments humanize the figure of the president and bring him back to the public.
“Janja is very tuned, includes technology and research everything that is happening. The records that make my grandfather save a human look, which has been lost a bit after so many scandals, negative news and even prison. He contributes not only as a wife, but as a political partner, strengthening his image in front of the population.”valued Bia Lula.
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Source: Terra
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