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On the ground, the presenter spoke of the topic; Recordist Investment will have space in “Caldeirão”
Summary
Marcos Mion strengthens his relationship with Globo by closing a millionaire contract with the paid market, including advertising actions and a sponsored advice in Cauldron, highlighting the synergy and positive impact of the partnership.
The presenter Marcos Mion, 46, has just strengthened his relationship with Globo. The reason is a long -term contract closed with an online payment platform. In addition to advertising actions, which are already circulating on television and on the Internet, the agreement also includes sponsored advice Cauldronyour program on the station. The idea is to promote treasure hunts and reward participants.
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“It strengthens a lot, friend. I work for people. I live for people. I am a mass communicator. I have the privilege and the honor of being a microphone that enters the homes of all Brazilians. So, having a brand with me, who also worries about people, who often gives the first investment, having the first digital bench, being able to have structures, is great. EarthDuring the Free Market Experience 2025, held in Santo Amaro, in the south of San Paolo.
For Mion, the sponsored dynamic in his program offers only benefits, as it will be positive for him, as an ambassador of the brand, for the channel and also for the participants in the treasure hunt
“Take the Cauldronwhich is a space in which the Brazilian family meets every Saturday and is able to talk about the paid market [por meio de um jogo]Obviously it strengthens me, but it also fills me with pride. It is a partnership, once again, as we have spoken, winning, which is combined because of the synergy. “
When Marcos Mion talks about “winning victory”, despite his relaxed tone, it is a financial relationship that involves high quantities. According to Pethra Vargas Ferraz, vice -president of the paid market in Latin America, the hiring of the presenter is marked by an investment record.
“Year after year, we have increased our investment. But yes, we can say that this year we have a record marketing investment, with everything we have performed, in particular with the actions involving Mion, Black Friday, The Cauldron and the rehearsals of ancestor. “
Source: Terra
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