Influencers Abandon Internet Careers and Return to CLT: ‘Financial Instability’

Influencers abandon internet careers after suffering financial instability; experts analyze career change

According to a report published by Maria Chiaraa growing movement has attracted attention: digital influencers are abandoning social networks and returning to work under a formal contract. Many of them reported that despite their visibility and autonomy in the digital environment, there were months where “they practically earned nothing”which made financial instability unsustainable. This was the case with Gabrielle Gimenes AND Maira Post Müllerwho have abandoned their digital careers.

The article highlights that by opting for the CLT regime, these content creators are seeking greater security and predictability. In addition to the fixed salary, employment benefits and a structured routine weighed on the decision to give up, at least in part, the life of likes, engagements and commercial partnerships, in favor of a stability that the digital market is not always able to offer.

To better understand this phenomenon, we spoke to Rosa Benhoeftspecialist in personnel management, e Claudio Riccioppospecialist in career management and professional outplacement. Second Benhoeftthe luxurious life seen on social media, working from home and freedom attract many young people, who decide to pursue a career as an influencer.

“Many young people find content creation to be a form of authentic expression and community building that traditional work doesn’t always offer. The possibility of monetizing a passion, be it fashion, food, fitness or any other niche, is extremely seductive,” he said.

Furthermore, the CLT regime has taken on new meaning in recent years. According to Rosa, many workers opt for freer jobs to avoid the costs and lack of quality of life that some CLT jobs offer: “Salaries that don’t keep up with the cost of living, toxic business environments, and few prospects for rapid growth make a digital career seem like a more promising alternative.”

Is it worth giving up everything?

TO Claudio Riccioppoit is necessary to analyze each person’s financial and professional scenario. For some, freedom can be a positive alternative for those who manage to organize themselves, but for others the lack of stability can become a nightmare.

“There are several benefits such as flexible working hours, the possibility of increasing your income when things are going well, working innovating something you are passionate about, i.e. earning money from what you love, but there is also the possibility of major losses such as lack of financial stability, lack of CLT benefits such as FGTS, 13th tax, holidays, INSS… It is a lifestyle for those who are financially organized and have the emotional capacity for occasional moments of adrenaline in their finances.“he said.

However, it is necessary to understand that the Internet will not always favor the work of the influencer. There are times when your engagement will be lower or when celebrities publ They won’t be knocking on the door, which could cause an unexpected drop in revenue.

“It is very difficult to keep up with the Internet for a long time and, unlike a CLT career which over time makes you more experienced, on the Internet there is a deterioration of your image and newcomers can end up making your content uninteresting,” explained.

What drives young people to return to CLT?

For both professionals the main factor is finance. “Financial instability is the number one factor. Many creators report months of earning virtually nothing, followed by months of reasonable income, but no predictability. This financial roller coaster makes any life planning difficult: buying a property, taking a trip, or simply having the peace of mind to sleep without worrying about next month’s bills.”says Rosa.

Claudio he adds that some cannot bear the pressure of the web: “The Internet not only brings recognition, it is necessary to live with haters on a daily basis, having a certain emotional exhaustion.”

Source: Terra

Ashley

Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.