Bob Iger, former CEO of Disney and creator of the Disney + streaming service, believes that not all streaming services will survive the highly competitive market, but the biggest loser in this war will be conventional TV. Speaking at the Vox Media Code conference last Wednesday (7/9), Iger also addressed the changes that cinema will face in the coming years, in a conference that has given a lot to talk about.
Analyzing the services currently offered, Iger estimated that the Netflix giant should remain strong, despite recent subscriber loss problems. “I believe Netflix will continue to thrive. Now they have some problems, but the service is not going away,” she said, also bolstering her confidence in the success of Disney +, thanks to the commercial strength of the franchises it brings together. .
Compared to other competitors, Iger said he was surprised at how quickly Apple TV + and Amazon Prime Video have grown. However, he acknowledged that the two companies already had the resources and technology to ensure that growth. Furthermore, streaming from Amazon and Apple “are not their core business and are measured, probably, by different standards in terms of results and serve other purposes in these companies.”
For this reason, “they will stay. They will continue to grow and they will grow well. They have deep pockets. They have excellent access to consumers. They have solid technology platforms. They have shown that they know how to do it. So they stay.”
At risk, therefore, are the smaller services by number of subscribers, such as HBO Max, Paramount + and Peacock (which hasn’t even arrived in Brazil yet). Iger was political in not mentioning any company by name, but made it clear: “I don’t think everyone will.”
However, the future of streaming is more promising than that of TV. “Linear and satellite TV are marching towards a great cliff and will be pushed,” said Iger, who oversaw US channel ABC for many years and now envisions a “world of pain” for conventional broadcasting. “I can’t say when, but he goes away.”
As for cinemas, Iger praised the shared experience of seeing a movie on the big screen and said the film industry still has a long way to go. But it will be a different life.
“I don’t think the films will ever return to where they were before the pandemic,” he said, noting that there are “permanent scars” caused by the prevention measures. “Competition, choice … replaces going to the cinema”, she explained, noting that we are living in an era of great anxiety for the industry, “because this is an era of great transformation”.
Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
