Balenciaga director apologizes for campaign with children: “I take my responsibilities”

Balenciaga director apologizes for campaign with children: “I take my responsibilities”


A responsible stylist since 2015, Demna said “it wasn’t appropriate for children to supply items that have nothing to do with them”

The creative director of BalenciagaDemna, shared his apology on his Instagram profile after the brand launched an advertising campaign in which children appear with sexual accessories.

“I want to personally apologize for the poor concept art for the Children’s Gifts campaign, and I accept my responsibility. It was inappropriate for children to promote items that have nothing to do with them,” he said. started in the text.



Balenciaga director apologizes for campaign with children: “I take my responsibilities”

The designer, who has led the brand since 2015, has condemned child abuse and said he wants to know more about organizations that protect minors.

“While I enjoy provoking thought through my work from time to time, I NEVER intend to do so with a topic as horrific as child abuse that I condemn. Period. I need to learn from this, listen and engage with child protection organizations to find out how I can contribute and help on this terrible topic,” he said in sequence.

Finally, he strengthened his apology to “anyone offended” by the campaign.

“I apologize to anyone who was offended by the images and Balenciaga has assured that adequate measures will be taken not only to avoid similar mistakes in the future, but also to take responsibility for protecting children in any way possible.”

Kim Kardashianwho frequently collaborates with the luxury brand, said she was “reevaluating” her relationship with it and was “shocked by these disturbing images” from the campaign.

Balenciaga apologizes

Last Monday, the 28th, the CEO of Balenciaga, Cédric Charbitm, also published a statement apologizing for the campaign.

“We strongly condemn child abuse; it was never our intention to include it in our narrative. The two advertising campaigns in question reflect a series of serious errors for which Balenciaga takes responsibility,” reads a statement.

The text indicates the main points of the action and, among them, Cédric said that the company has decided not to proceed with the lawsuit against the campaign producer North Six Inc. and also against its agent and set designer Nicholas Des Jardins.

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Source: Terra

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