Find out more about Bruno Mars and The Town

One of the most commented topics at the beginning of February is the announcement of the singer Bruno Mars at The Town festival. He learn more about one of today’s leading artists and the festival that promises to “compete” with Rock in Rio.

The “compete” is in quotation marks because both are organized by Artplan, Roberto Medina’s entertainment company. It is also an advertising agency.

The festival had its creation announced in 2022. It will be in odd numbered years, in São Paulo. Rock in Rio will now be in even years. Thus, the two largest cities of Brazil will be honored and neither will be “jealous” of the other.

Rock in Rio was born in 1985. Subsequently, it had editions in 1991 and 2001. Since 2011 the idea was to leave it in odd years, as also happened in 2013, 2015, 2017 and 2019. The 2021 edition was postponed to last year due to the Covid-19 pandemic.

So, it should have had Rock in Rio in 2023, but now it will be in even years in order not to clash with The Town and also not have Rock in Rio two years in a row (2022 and 2023).

This way, the public will have a great music festival to attend every year. In Brazil there is also Lollapalooza, imported from the USA.

This, in turn, has been annual since 2012. The exceptions were 2020 and 2021, due to the pandemic. Already in 2022, it was only in December. Traditionally it takes place over three days, between the end of March and/or the beginning of April. In 2023, it will be between March 24 and 26, at the Interlagos Circuit.

The stage is the same as The Town, which will be on the weekends of the 2nd and 3rd; 9 and 10 September. There will also be concerts on the 7th, a national holiday. Thus, there are five days of partying, against the traditional 7 of Rock in Rio, which is also usually in September.

As in Rock in Rio, The Town will have two stages: a main one (Skyline) and a secondary one (The One). There will be 12 hours a day of attractions, which should go beyond music.

For now, the festival has only announced that sales of The Town Card, equivalent to the Rock in Rio Card, will open on March 14th at 7pm. This is equivalent to a day of celebration, in the most popular sector, the lawn.

Those who buy it (770 reais) will then have to queue up to try and choose the day they want. But there will be a day for him, of course. The choice of day must be made within 24 hours of the opening of the general sale. This should be cheaper, but the risk of not getting the desired date is higher.

Bruno Mars will perform on the 10th, at the Skyline Stage. There are still more announcements to be made, but Iza, also on Skyline, and João, on The One, are confirmed. Post Malone, Maroon 5 and Foo Fighters are other major international attractions.

American from Hawaii, he is 37 years old and is also recognized as an excellent dancer, composer, music producer and multi-instrumentalist. Finally a complete artist.

Bruno Mars comes from a family that works with music, which opened doors for him, made him inherit his talent and start the business at an early age.

In high school, Mars was already performing, but for few people and with a focus on music production. After graduating, he moved to Los Angeles, California. In the southern state of the United States, he soon started working for Motown Records, one of the largest in the world.

Peter Gene Hernandes, his real name, signed with Atlantic Records in 2009. It would change his life. In the beginning, he helped write and also featured in clips of famous songs such as “Nothin ‘on You” (2010), by BoB, and “Billionaire” (2010), by Travie McCoy. The two were among the most played in the world that year.

Bruno adopted this name because, being a pop musician, he didn’t want to be associated with the Latin genre. He chose Bruno because, as a child, he resembled the wrestler Bruno Sammartino. And Mars in reference to the planet Mars.

Also in 2010, he helped write the songs “Wavin’ Flag” and “Fuck You!”, immortalized in the voices of K’naan and Cee Lo Green, respectively. They were also hugely successful at the time. Back in 2009, she helped popularize “Right Round” sung by Flo Rida.

Surely we can’t talk about Bruno Mars without talking about 2010. That year he also released his first singles, which caused a sensation even among teenagers: “Just The Way You Are” and “Grenade”. In the same year, he released his first album, “Doo-Wops & Hooligans”.

In 2013, Mars was invited to host the Super Bowl halftime show. His presentation reached the largest audience in the event’s history.

The success didn’t stop there. Besides these two songs, he has hits like “Lazy Song” (2011), where he and some dancers are dressed as monkeys. This clip alone has more than 2 billion views on YouTube, which reinforces the greatness of the artist.

“It will rain” (2011); “Locked Out Of Heaven” (2012), “When I Was Your Man” (2012), “Treasure” (2013), “That It’s What I Like” (2017), “Versace On The Floor” (2017) and ” Leave The Door Open” (2021) are his other great successes.

Bruno Mars is also recognized as a “stylish” artist and an excellent impersonator of Elvis Presley, one of his great inspirations. He is also passionate about the talent of Michael Jackson.

Throughout his career, Bruno Mars was considered by a New York Times critic to be “one of pop music’s most versatile and accomplished artists.”

In 2021, Mars collaborated with American rapper Anderson Paak. The two launch the band “Silk Sonic”, as a tribute to the soul and R&B of the 60s and 70s.