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Lamoda, the leading online platform for the sale of goods from the field of fashion, beauty and lifestyle, has announced the launch of a new project in which the main page of the site will be entrusted to artificial intelligence for a week. Starting March 6, Lamoda’s main page will feature photos created using the Midjourney neural network. The project team set itself an ambitious task – to rethink the usual approach to photo content for the fashion platform.
As a result of this work, it was possible to obtain a completely new visual range and meanings, which were embodied in more expressive and creative photographs on the main page of Lamoda. With the help of artificial intelligence, it was possible to create unique content that best meets the needs of modern buyers who appreciate style and originality. As an experiment, major brands have also joined the project: Ecco, Love Republic, Urban Tiger and Rinascimento.
By entrusting the home page to artificial intelligence, the company has set a precedent in the online retail industry, showing that technology can make the customer experience even more interesting and the shopping experience even more exciting.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
