Singer Rihanna, who is now expecting her second child with rapper A$AP Rocky, has become the face of the new Louis Vuitton men’s collection. The line marks the debut for rapper Pharrell Williams as the brand’s creative director. A frame from the shooting appeared on an advertising billboard on the facade of the Musée d’Orsay in Paris. The musician himself proudly posed against his background. He shared the picture on his social networks.
In the promotional shoot, Rihanna appeared in a leather shirt, not completely buttoning it up and revealing a noticeably rounded belly. In her hands, the singer holds bags with recognizable brand monograms in red, yellow and green shades, as well as a paper cup of coffee.
Williams took over as Louis Vuitton’s menswear creative director two years after the death of his predecessor, Virgil Abloh. He passed away in 2021. Prior to Farrell’s appointment, the seat was vacant. Then the design team of the brand was responsible for the release of collections. The musician will debut with the line on June 20, the opening day of Men’s Fashion Week in Paris.
With the brand, Farrell plans to push the boundaries of fashion. This is what he has been doing for the past 20 years as a designer of several of his own brands. The show will take place on the Pont Neuf bridge, which starts right next to the Paris headquarters of Louis Vuitton.
With conglomerate LVMH, which owns Louis Vuitton, Rihanna has long had close ties. The holding includes her cosmetic empire Fenty Beauty. Thanks to sales of cosmetics and clothing, the singer became the youngest self-made billionaire in the United States. The list also includes Kim Kardashian, Kylie Jenner, Beyoncé, Taylor Swift and other celebrities and public figures.
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