At 84, Sir Anthony Hopkins is a real star of social networks and the fashion industry. Proof of this is Loewe’s new advertising campaign, where the actor poses in a T-shirt with a multi-colour glazed donut print, tailored trousers and retro-style Flow sneakers. He looks cool as he smiles and points at an Anagram tote bag with studs. He looks no less cool in a Loewe sweatshirt, posing against the backdrop of plants and a concrete wall.
In addition to Hopkins, shot by legendary photographer Juergen Teller, Kaia Gerber, Josh O’Connor, Jessie Buckley, Caroline Polachek, Linda Benglis, Hyun Ah, Maya Nakanishi, and others took part in the ad. As they pose in bubble baths, old-school beauty salons, and Schwarzenegger-inspired gyms, the characters highlight the design team’s penchant for fashion-forward sass — such as their denim boots, parrot prints, and clumsy yeti jackets.
The Loewe Pre-Fall 2022 shoot was creatively directed by Jonathan Anderson and styled by Benjamin Bruno.