In the debut campaign, the new style is represented by social media star and music artist Dixie D’Amelio.
Kosmo Rider is inspired by the intertwining of the physical and digital selves. Who else should be the face of the campaign than Dixie D’Amelio, who became famous thanks to digital space? Dixie embraces the digital environment as a new way of expressing herself, expressing her self-confidence and style.
“Because I’m constantly creating through digital platforms, I’m always focused on feeling good in the creative process and making sure the content is truly authentic,” says Dixie. “I’m excited to be able to wear the Kosmo Rider while being part of the PUMA She Moves Us platform. I hope to inspire other young creators to stay true to their distinctive style.”
Bright colors and a robust sole give the Kosmo Rider a bold look. The debut style is based on a textile base and plays with elements of transparency, which in combination with matte effects creates a futuristic look of the shoe. The mesh background, metallic elements and black side stripe give the shoe strong accents.
The Kosmo Rider model is part of the PUMA She Moves Us platform, which brings together the brand’s best ambassadors to celebrate women who have moved culture and sport forward. He tries to inspire women all over the world. Click here to learn more.
Imagine your reality with Kosmo Rider shoes, which will appear in Footshop, Urbanstore and Puma stores and on bibloo.cz and Puma.com.
Source: Moda
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
